LeBron James is known not only for his dominance on the basketball court but also for his active presence in pop culture and the business space. The NBA legend again made headlines a few days ago, as he was spotted vibing and grooving during Adele’s concert in Munich, in the rain! As the singer performed Set Fire to the Rain, King James hummed along with his drink in one hand and umbrella in another. However, speaking of drinks, here is another headline made by Bron, his iconic collaboration with Lobos 1707 Tequila.
The Laker featured in a commercial alongside Victoria Justice. After the alcohol company released it on social media, LeBron James reposted it to his Instagram stories and wrote, “That’s all” with a shoulder shrug, eye-wink, and happy emoji. In the ad, we can see the American conversing in Spanish, sarcastically asking the bartender, “What does this guy know about tequila?” while the hoops legend sipped his drink and stuck to English, saying, “Perfect,” after which he admitted that he “just likes the taste.”
The campaign features both celebrities engaging in playing poker, highlighting the brand’s refined image. Their collaboration underscores a shared commitment to celebrating a quality product and reflects their mutual involvement in promoting Lobos 1707’s elite and distinctive appeal while adding a personal touch.

LeBron’s been super active on social media these days. He had posted videos dancing to Shakira’s songs and attending Adele’s concert with an umbrella. His embrace of various musical genres and cultures also complements the inclusive essence of the Lobos 1707 campaign, honoring premium tequila and its culture.

King James’ enthusiasm for Shakira’s Latin rhythms and Adele’s soulful ballads also reinforce his appreciation and ‘taste’ for various music.

LeBron James and his distinct quality of being a music lover

LeBron James’ love for music is evident in his friendship with Drake and his choice to dance to Carly Rae Jepsen’s Call Me Maybe during the Olympics, leaving Kendrick Lamar behind! The hoops legend discussed the impact of music on his distinct daily routine and mental well-being. He has mentioned that “music helps me relax, focus, and stay motivated, emphasizing its importance in his life beyond the basketball court”. Music plays a crucial role in his pre-game rituals, preparing him mentally for the court.

His playlists, which he regularly curates and shares, feature a diverse range of genres including hip-hop, R&B, pop, and Latin music. These playlists demonstrate his appreciation and his adventurousness in exploring different musical landscapes. He often shares his love for music and groves on social media. His love for music is not just a motivation; it also drives him to attend concerts, regardless of whether it is raining, it’s on-season or off-season!

Although, back in 2021, he might’ve unveiled his plans unknowingly, posting, “My love for music is INSANE!!! I think I’m going to do a album. Oh no I won’t be rapping or anything like that. I’m not crazy, I know what I’m great at, but I tell you one thing I do have. So many friends that can. 😉😁! Thinking out load 🤔👑💭.”

Whether as a fan or collaborator, LeBron James’ involvement in the music universe highlights his profound love for the art.