Kevin Durant Joins Logan Paul’s Elite List Featuring Patrick Mahomes and More as Part of Major Deal

The trade season is going in full swing in the NBA, with rumors of every other star revolving around the league market. Kevin Durant, the Phoenix Suns, did not stay away from those links as well. It all started catching fire when the Houston Rockets got access to about two draft picks from the Suns while trading with the Brooklyn Nets. Interest heated up when rumors surfaced that the Rockets were pursuing Kevin Durant. However, Durant himself declared it all “lies” during an interview with Yahoo Sports two days ago. Though KD shut down all the headlines, he caught them again today with his new collaboration.

About an hour ago, professional boxers and influencers KSI and Logan Paul announced a collaboration with Durant for their drink brand Prime. The official account of Prime uploaded the post with the caption, “Let’s Work @easymoneysniper x @drinkprime 🥇💪” Logan Paul’s brand has introduced a special bottle for his hydration drink with Kevin Durant‘s name and 3x Olympic Gold medalist written on it. For further exploration of KD’s status, a star was present at the end of the Prime typo on the drink bottle. The bottle was also enclosed with Team USA basketball shades. The timing of the announcement seemed apt since the bottle is an Olympic special ahead of KD’s participation in the 4th Olympics[Paris Olympics].

Nevertheless, it is not just Kevin Durant from the sports world who has collaborated with Prime. Some of the major partners before KD associated with the brand include Israel Adesanya, Patrick Mahomes, Tyreek Hill, and Aaron Judge. Apart from these sports celebrities, there are other names from the world of baseball, MMA, boxing, soccer, basketball, and football. Also, It wasn’t just Kevin Durant and Logan Paul on the IG post. It also featured American YouTuber Darren Watkins Jr, also known as IShowSpeed, on the internet.

Still, KD being part of something this big draws out people’s curiosity. So let’s turn to the man himself for why he joined Prime.

Kevin Durant opens up on his latest collaboration with Prime

Kevin Durant reflected on his latest signing with Prime as an “excited” move while speaking of the partnership with Logan Paul and KSI. “What the PRIME team has built in such a short time is incredible, and I’m as excited about the growth of their business as I am about the product. I’m looking forward to working together, “ Kevin expressed his thoughts about his latest development. Notably, KSI and Logan launched their energy drink in 2022. However, it did not take them time as more than $1.2 billion worth of their product sold by the end of 2023.

There are various reasons, with Logan Paul and KSI’s fame being the biggest factor. The co-founders themselves expressed how happy they were to have Durant on board. “To sum up why we’ve chosen KD as our latest PRIME Athlete, just take a look at his stats. It’s clear why fans deem him one of the greatest basketball players in the game,” Co-founders spoke up about the deal with the 2x NBA Champion.

Ultimately, the Prime marketing team has made a genius move with the upcoming Olympics in sight. They promoted their drink as well as bid good luck to the national basketball team with their collaboration. No wonder they might have hit the bull’s eye with their latest move. Nonetheless, since there is talk about drinks, which one is your favorite? Let us know in the comment section.

Before you go, do not forget to check out Shaquille O’Neal’s ex-agent, Leonard Armato, to open up about the infamous Shaq-Kobe feud. Keep checking this space for more such updates.