“It might not be with Team USA, it might be with Cameroon”. This bold statement from Joel Embiid is reflective of his love for his native country. He had earlier indicated that if Camerron qualified for the Olympics, he would’ve played for them without any question. Regardless, Embiid has on several occasions expressed his love for his country and continent. Well, now he might have the opportunity to make a serious impact. The prospect of Embiid teaming up with the Toronto Raptors president Masai Ujiri to represent Africa could reshape the landscape of international competitions.

Chris Haynes, a senior NBA insider, posted Embiid’s plans on X. “I’m told Sixers star Joel Embiid is in New York for United Nations General Assembly week with focus on how the business of sports can transform Africa financially. He will speak at two events today, including the Earthshot Prize hosted by Prince William.  Monday night, Bloomberg hosted an intimate dinner featuring Embiid, Ujiri, and several prominent leaders from Africa to discuss sports and Africa. Embiid went back to Cameroon this summer after the Paris Olympics,” he said.

After winning the 2023 MVP, Embiid represents hope for many kids in Africa. As Luc Mbah a Moute one said, “For kids in Africa, it’s not just about playing in the NBA but aspiring to be an MVP. Joel Embiid’s journey shows them that success is possible. His story inspires a generation, making them believe, ‘If he can do it, so can I.’ We’re all proud of his impact.” And now by joining forces with Ujiri and his Giants of Africa program, they are further nurturing talent and showcasing the profound impact of sports in driving social and economic development across the continent.

Embiid described his experience at UN week as eye-opening, highlighting the connections he made with African leaders focused on creating opportunities. As he said, ” I’ve never experienced UN week and it was very eye opening. I met so many leaders from Africa trying to create opportunities. I think of my own experience, and all the Africans in professional sports around the world, and how we can get all that influence working together”, Embiid said.

As basketball continues to grow in Africa, we can expect a significant increase in economic development and community engagement. Initiatives focused on youth empowerment and infrastructure will foster opportunities, enhance local economies, and inspire a new generation of talent, ultimately contributing to the continent’s broader growth and prosperity.

How NBA in Africa is shaping its future?

The NBA has made significant strides in developing basketball in Africa through several impactful initiatives. The establishment of the Basketball Africa League (BAL) in 2019 showcases African talent while focusing on infrastructure development and job creation that benefit entire communities.

The league’s impact extends beyond the court; hosting games can attract tourists, boost local businesses, and create job opportunities in hospitality, transportation, and retail.  Additionally, the NBA opened its first store in Africa in Johannesburg in 2022, with two more locations added since, further promoting the sport and engaging fans. The league also launched a program to fund tech startups across the continent, highlighting its commitment to economic growth.

The NBA’s first training academy was established in Senegal in 2017, and the player-development operation has since expanded, focusing on nurturing young talent. Adam Silver, the NBA commissioner, emphasized this vision, stating, “With the expertise, resources and shared vision, the immensely successful investors and NBA legends, we believe that basketball in Africa can become a top sport over the next decade.”

Through these initiatives, the NBA is fostering significant social and economic growth in African communities. The establishment of the BAL, the opening of retail stores, and support for tech startups highlight the league’s dedication to community development. By investing in player academies, the NBA is paving the way for a brighter future, ensuring that basketball continues to be a powerful catalyst for positive change across the continent.