When it comes to sports gear, Adidas and Nike might run the game in terms of revenue, but don’t sleep on ANTA. They’re right behind those billion-dollar giants, locking in that third spot as the biggest sporting goods manufacturer. They even beat Li-Ning, another Chinese brand. Now, with Kyrie Irving hosting his first ANTA fashion show, the brand is about to blow up even more.

With all the buzz around Kyrie Irving’s ANTA fashion show, Jaylen Brown couldn’t resist jumping in on the hype. He shared it on his Instagram story, cranking up the excitement even more. His comment, “Ky going crazy love to see it,” radiates his support for Irving. Plus, Jaylen’s riding high himself. His new song “Just Do It” just hit over 500k views on YouTube! It’s a double celebration, and he’s pumped to shine a light on Kyrie’s success too.

During the Art of Movement fashion show at the ANTA Arena store in Shenyang, China, Kyrie unveiled his first HELA apparel collection. The vibe was electric, with a huge crowd outside the ANTA store soaking in the action. After Kyrie’s HELA fashion show in Shenyang, fans got an exclusive sneak peek at some jaw-dropping kicks. These shoes are just as unpredictable and unique as Kyrie’s style on the court, leaving everyone in awe.

Each piece—whether it’s a dope sneaker or a chill flip-flop—rocks its own distinctive vibe. Moreover, a sick mix of colors and designs show off Kyrie’s creativity and flair on the court. You can tell a ton of thought and innovation went into designing these kicks and threads. They’re not just stylish but also appear to be a celebration of individuality and artistic expression.

With this new collaboration, things are looking super bright for both ANTA and Kyrie Irving! The fashion show was a massive hit, and fans all over the globe are all in. It’s even more epic since it’s only been a year since Kyrie signed with ANTA after getting dropped by Nike.

“Manifest greatness” – Kyrie Irving’s five-year deal with ANTA

In July 2023, Kyrie officially inked a five-year deal with ANTA, kicking off an exciting new chapter in his career. This partnership isn’t just about a dope footwear line; Kyrie also took on the role of Basketball’s Chief Creative Officer. This gig gives him the power to bring in other players and celebs, creating a vibe that champions individuality and creativity in the sports world.

“I’m thrilled to announce that I’ve officially signed with ANTA, a brand that truly understands my vision and values. This partnership is more than a shoe deal, it’s a platform to inspire and uplift others, and through this collaboration, we will encourage all to not only excel in their sport but also find their truth and purpose in life. Together, we’ll continue to push boundaries and manifest greatness. Thank everyone at ANTA for believing in me and my journey. And a special shout out to my tribe-A11Even for your love,” Kyrie said after signing a five-year endorsement deal with ANTA.

With his newfound power to sign players and celebs to the ANTA brand, guess who Kyrie picked as his first signing? His dad, Drederick Irving, made history as the first-ever athlete for Kyrie’s signature shoe line! This moment was special—it’s the first time a pro athlete has landed a shoe deal for their parent, showing off Kyrie’s love and respect for his pops and the deep bond they share. What are your thoughts on this?