No one is surprised that Anthony Davis, one of the most dominant big men in the NBA makes headlines for his moves on the court. But his latest move off the court? Yeah, that’s got everyone talking too. The Mavericks star revealed an unexpected connection with CeraVe—a skincare brand, of all things—and honestly, no one saw this coming. What started as a random locker room moment has somehow turned into a full-fledged partnership, and fans are both cracking up and impressed.

Athletes signing endorsement deals aren’t anything new, but Davis jumping into the skincare game? That’s definitely different. And now, people are even comparing it to Charli D’Amelio’s attempt at pushing CeraVe, which… let’s just say, didn’t quite land the same way. So how exactly did AD end up being the unexpected face of CeraVe? And why didn’t Charli’s version take off? Let’s get into it.

Is Anthony Davis endorsing CeraVe?

Picture this: Davis is on the sidelines, chilling with an absolutely massive CeraVe moisturizer bottle—one that literally looks like an Igloo water cooler. Naturally, someone asks about it, and instead of talking about the game, AD hits them with something no one expected. “We are not gonna talk about the game?” he jokes before casually dropping the bomb that he’s been struggling with severe dandruff for years. Yeah, out of nowhere, the man starts talking about his scalp issues.

Apparently, he’d tried all kinds of shampoos, but nothing worked—until he started using CeraVe. At first, it was just for his skin, but then he realized it was actually helping his scalp, too. And just like that, he’s now the most unexpected brand ambassador for CeraVe.

This whole thing is actually a big deal for the brand. CeraVe has always been known as a go-to for skincare, but now? They’re stepping into the hair and scalp game, all thanks to AD’s accidental discovery. And honestly, it’s kind of genius.

By getting a top-tier athlete like Davis on board, CeraVe is tapping into a whole new audience—sports fans and guys who probably never gave a second thought to skincare. Turns out, AD might’ve just helped the brand pull off one of the smartest marketing moves ever.

How did Charli D’Amelio Endorse CeraVe? What was different from her deal with Anthony Davis?

Now, Davis isn’t the first big name to try and get people talking about CeraVe. TikTok queen Charli D’Amelio also gave it a shot recently when she was spotted leaving her Broadway rehearsals with a giant cross-body CeraVe moisturizer container. And in classic TikTok fashion, she made sure to go viral by applying the lotion to her hair right then and there.

The thing is… it just didn’t hit the same way. While social media had fun with the idea of using CeraVe for hair hydration, it never took off like he did. And honestly? It makes sense. Davis’ story came from a real, personal struggle—dandruff problems, trial and error, and finally finding something that actually worked. Meanwhile, Charli’s moment felt more like a PR move, something meant to be trendy rather than genuine.

Both of them technically helped push CeraVe into new territory, but let’s be real—Davis’ endorsement feels way more legit. So yeah, the Mavericks star’s unexpected CeraVe partnership has turned into a total game-changer for the brand. His story is real, it’s funny, and it’s making people actually think about skincare in a whole new way. Meanwhile, Charli D’Amelio’s attempt didn’t quite hit the same because, well, authenticity matters.

Now the question is, how far is CeraVe going to run with this? AD has already put them in the spotlight in a way no one expected, and if they play their cards right, this could be huge for them. One thing’s for sure—whether it’s dominating in the paint or dominating the skincare aisle, AD is out here making an impact in the most unexpected ways.