Stephen Curry is a true game-changer in the world of basketball. He has left an indelible mark on the sport; by being the greatest shooter of all time and through his transformative influence on the game. His legacy will resonate for decades to come. However, Curry is actively working to ensure his name remains synonymous with NBA after his playing days have passed. In a manner reminiscent of Michael Jordan, Curry is on a mission to cultivate the Curry Brand.

In a recent exciting development, the Curry Brand achieved a significant milestone. On October 26, Under Armour unveiled De’Aaron Fox as their inaugural signature athlete for the Curry Brand. The dynamic partnership between Stephen Curry and Fox will span multiple years. Furthermore, it will be a catalyst for expanding the Curry Brand’s global presence. Together, united by mutual respect and unyielding spirit of competition, the collaboration is will elevate everyone involved to new heights.

 De’Aaron Fox ensures his rivalry with Stephen Curry still remains

Recently, Malika Andrews hosted an engaging conversation with Steph Curry and De’Aaron Fox. The trio delve into Fox’s groundbreaking role as the very first athlete to represent the Curry Brand. Furthermore, they explore the intriguing dynamic where Fox will proudly sport Stephen Curry’s Under Armour brand on the court for the Kings, highlighting the unique partnership and rivalry.

Amidst their mutual expressions of respect, De’Aaron Fox couldn’t resist encapsulating his rivalry with the legendary Stephen Curry. Reflecting on the times when teams present him with shoe options for games, Fox candidly revealed his deep admiration for wearing the Curry Brand. He playfully neutralized his competitive spirit with a bold declaration, “Imma bust his a** in these shoes.”

In their most recent playoff showdown, De’Aaron Fox laced up Under Armour sneakers; precisely the signature shoes designed by Stephen Curry.

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Fir the fans, an early sneak peek into the layered rivalry comes along the signing. Sacramento Kings and Golden State Warriors will take on each other on October 27 at 7 PM PST, with Steph and Fox donning the Curry Brand.

Despite rivalry, it was an easy decision for Fox

For De’Aaron Fox, the decision to ink a deal with his rival’s brand came naturally. The reasons behind it were his affinity for the brand and its mission. Furthermore, Fox radiated the same, donning Curry Brand numerous times in the last season.

In his new role, De’Aaron will collaborate closely with Stephen Curry to launch his own signature footwear line in 2024.

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Furthermore, Fox’s impact won’t be limited to footwear. He will take the helm in overseeing grassroots basketball programs as part of the UA Next basketball circuit. These initiatives aim to provide access to sports and training for athletes at all levels, with particular focus being on supporting Stephen’s annual Curry Camp. Additinally, Fox will serve as a mentor to budding talents both on and off the court, helping guide them toward achieving elite status beyond their college careers.