While signing a fan’s jersey, Kyrie Irving witnessed the fan tear up uncontrollably during his recent visit to China. This emotional moment underscores Irving’s significant popularity in China. However, it starkly contrasts with the backlash surrounding his newest ANTA sneakers, as critics have met them with criticism. This left many wondering if the design truly demonstrates creativity.

In July 2023, Irving signed a five-year deal with ANTA, marking a significant shift in his career after Nike ended their partnership because of a controversial antisemitic tweet post. This new collaboration not only involves a shoe deal but also positions Irving as Basketball’s Chief Creative Officer. With this role, he drew athletes and celebrities into the brand, aiming to create a powerful community around ANTA. This partnership created a fresh start for Uncle Drew, allowing him to redefine his image and influence in the sneaker industry. His goal is to create footwear that resonates with both fans and players, rebuilding trust after past controversies.

However, his upcoming ANTA sneakers feature two distinct colorways, one with suede and leather, the other with a multi-lace design. Fans are eagerly anticipating the official release to see if these shoes can change their negative opinions. The market will ultimately determine how the unique design elements are received. As Irving’s journey with ANTA continues to develop, reflecting both challenges and opportunities as he navigates his career in basketball and fashion.

While he delighted fans with personal interactions, the release of his latest ANTA kicks drew criticism. Despite the negativity, his emotional connection with fans remains strong, showcasing the duality of his public persona. The palpable disconnect is evident as fans express their opinions online.

“No one is buying this”: Fans express their views on the new Kyrie Irving x ANTA Hela sneakers

The new ANTA Hela sneakers have received criticism from fans. The comments reflect their sentiment of disbelief about the sneaker’s appeal. One fan wrote, “This looks horrible lmao”. This suggests that fans are skeptical of the show’s marketability and are questioning its design, implying that they don’t see a demand for it.

Some even wonder if comfort will outweigh aesthetics, adding another layer to the debate, as one wrote, “Will comfort outweigh aesthetics?” Another fan wrote, “No one is buying this,” while another adding a humorous touch wrote, “Great tool for teaching kids how to tie their shoes.” These reactions indicate that the sneakers look like toys for kids, which is unattractive or impractical, making fun of their aesthetic flaws.

“These are ugly asf,” wrote another fan, a straightforward expression of hatred. These negative feelings towards the design signify a complete rejection of the sneaker.

As social media buzzes with mixed sentiments, the question remains: the divide between admiration for Kyrie Irving and skepticism about his footwear continues to grow. Will these reactions impact Irving’s brand, or will they fade with time? Will these contrasting reactions affect the success of his collaboration with ANTA, or will they simply be a fleeting moment in the ever-changing sneaker culture?