Heartwarming Story Behind Anthony Edwards’ 1st Signature Shoe Revealed by Senior Adidas Executive

The story of Anthony Edwards since the FIBA WC 2023 has been making waves in the NBA world. The fans repeatedly compared the rising star with the Chicago Bulls legend Michael Jordan for his athleticism and gaming-winning ability. Moreover, he has served up to the hype in the current season with his performances. Amid all the high, the Minnesota Timberwolves star achieved a personal milestone in front of his home crowd. The 22-year-old star donned his first signature shoe, AE 1.

The hype around Ant-Man skyrocketed in the off-season and it eventually led to the conversation about forming a Wolves’ team around him. Rightly so, he brought out his clutch prowess on multiple occasions and helped the team reach the top of the Western Conference table. In the meantime, the youngster achieved another career high with a signature shoe. Let’s find out the emotional idea behind Adidas AE 1.

The emotional story behind Anthony Edwards’ first signature sneaker

It’s not easy for every NBA player to collaborate with a sports brand to bring out a shoe line. Only the popular players attempt it. In the line-up, fairly young 22-year-old Anthony Edwards debuted his signature sneaker line on Saturday night. During the game against the Indiana Pacers, he stepped out on the court with his “With Love” colorway.

He didn’t sport the sneaker, he also rocked the game, dropping 37 points along with Karl-Anthony Towns‘ 40 points to steal a 109-127 against the shorthanded Pacers. During the game, Cam Mason, the head of Sports Marketing for Adidas Basketball paused the game for a brief moment, as he took over the broadcast to speak about the shoe.

Mason opened up about the backstory of the sneaker. He said, “The color he’s wearing, it’s called With Love. It’s all about his family… his grandma, where he grew up, the Atlanta… It really just encapsulates the explosive athlete that he really is.” 

While the NBA world compared Ant-Man with MJ, the youngster chose to team up with the arch-rivals of Nike. Meanwhile, Adidas opted for a unique and bold way to promote the new sneaker ahead of its launch.

Read More – 2x NBA Champ Isiah Thomas Prefers Anthony Edwards and Co Over Luka Doncic’s Mavs to Win West

Adidas’ bold marketing move

Sports Illustrated considered the marketing approach of Adidas as “one of the boldest marketing campaigns in sneaker history.” During the lead-up to the shoes’ launch, the ads boldly called out other signature shoes of various brands, reported SI. 

Keeping the holidays in mind, Adidas began their ad campaign early for the shoe launch with Edwards describing it, “your favorite hooper’s favorite hoop shoe.” in one of the ads.

Above all, the sneaker couldn’t have got a better promotion than the star himself sporting it on a game and dropping 37 points with it.

What do you make of the design of the sneaker? Let us know in the comments below.

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