Imagine a hoops court where Giannis Antetokounmpo soars above the rim with his unparalleled athleticism, while Kelsey Plum weaves through defenders with her sharpshooting precision. Their on-court prowess is legendary, but their influence extends far beyond the game. The Greek Freak, known for his humble beginnings and transformative journey from the streets of Athens to global NBA stardom, brings an inspiring story of hard work and resilience. Meanwhile, Kelsey celebrated for her leadership, has made waves in the WNBA and beyond with her relentless drive and community involvement.

Now, this powerhouse duo is channeling their remarkable energy into a new arena, supporting LegalZoom in a brand collaboration. It highlights their commitment to making a positive impact off the court, using their platforms to champion access to essential legal services and drive meaningful change. “Being quick on your feed isn’t just for balling, it’s also for business,” Kelsey said while dribbling in the commercial.

Antetokounmpo then took the lead and said, “LegalZoom and NBA are giving away $3 Million in grant and services.” Plum added, “Apply now to get your $10,000 grant before the clock runs out,” to which Giannis added, “Got to take the shot to make the shot “. 

Founded by Brian S. Lee, Brian Liu, Edward Hartman, and Robert Shapiro, LegalZoom is an American online platform established in 2001, making legal processes simpler for individuals and businesses. The firm is also the NBA, WNBA, and NBA G league’s legal partners.

It seems more than just a high-profile endorsement. It’s a strategic alliance aimed at revitalizing the online legal services giant. By leveraging their star power and broad appeal, Giannis and Kelsey are helping to elevate LegalZoom’s brand visibility, which will help them overcome their financial difficulties. Let’s deep dive into what happened to NBA’s legal partners and their challenges.

LegalZoom’s Financial Challenges and the New Partnership

LegalZoom, founded in 2001, has faced significant financial hurdles in recent years, particularly during the COVID-19 pandemic. The company struggled with intensified competition and high operational costs. By 2020, these challenges led to financial losses and a change in their strategy. It shifted to a subscription-based revenue model, a strategic move to stabilize and ensure long-term growth.

With the appointment of Jeffrey Stibel as CEO and the expansion of its stock repurchase program, LegalZoom is focusing on rebuilding and expanding its market presence. The partnership with Giannis Antetokounmpo and Kelsey Plum comes at a crucial time. Their involvement is more than just a promotional boost; it’s a strategic asset that brings high visibility and renewed energy to the company’s brand.

In summary, LegalZoom’s financial crisis and collaboration with two elite hoopers will help them bring back their business powerfully onto the global scene. This collaboration marks a hopeful turning point, underscoring how impactful alliances can play a crucial role in overcoming financial hurdles and paving the way for future success.

Before you go, do not forget to check out this crossover between BG12 and Georgia Bulldogs star Asia Avinger