Giannis Antetokounmpo Joins $161B Brand to Boost Endorsement Value, After Wife Mariah's Family Business Involvement

Home/NBA

Giannis Antetokounmpo Joins $161B Brand to Boost Endorsement Value, After Wife Mariah’s Family Business Involvement

ByMohammed Tariq

Sep 4, 2024 | 1:43 PM EDT

Link Copied!

Debate

What's Your Perspective On

Is Giannis Antetokounmpo the smartest player off the court with his latest business move?

After Giannis Antetokounmpo gifted his wife, Mariah, her own wine company as a wedding present and involved her in the family business, he is now diving into a new venture with Unilever. With its footprint in over 190 countries, Unilever’s products are in the daily lives of 3.4 billion people around the globe. But with the recent venture, Giannis cranked up his endorsement value.

The “Greek Freak” is all about leaving it all on the court, and now he’s bringing that beast-mode mentality to his fans with an antiperspirant. This product isn’t just about staying dry—it’s about locking into that relentless grind like Giannis. Think about it: every time you make a move, you’re channeling the same swagger and energy that powers one of the game’s GOATs.

This new product from Degree Deodorant has got you covered for a full 72 hours, so you can keep grinding without a second thought, knowing you’re staying fresh and protected. No need to worry or reapply—just keep doing you. They’re kicking off sweepstakes on Degree’s Instagram and TikTok, and you could score the ultimate prize: a once-in-a-lifetime chance to chill with Giannis in NYC.

Just picture the buzz of meeting the Greek Freak up close! Fans can dive in on this wild opportunity by staying tuned for details until September 10. Don’t sleep on this chance to hang with a hoops legend!

“I was so excited to take my partnership with Degree to the next level”-Giannis Antetokounmpo

Giannis was totally swamped this summer, balancing national team action with his crazy personal life. With all this going on, he needed an antiperspirant that could handle his non-stop pace. He was looking for something that would keep him fresh and dry all day, no matter how wild things get.

“That’s why I was so excited to take my partnership with Degree to the next level and work with them on the package design for this deodorant. It lasts through warmups, the game, post-game press conferences, and then chasing my kids around when I get home. Degree lets me give all I’ve got, on and off the court. If you want to smell great and play great with no distractions, this deodorant is the way to go,” the 2x MVP said.

Giannis fans can tap into that Greek Freak energy by grabbing Degree’s new dry spray in Cool Rush, hitting Walmart today for $5.79. If you’re rolling through Kroger, you can scoop up Degree’s Greek Freak sticks ($4.99) and dry sprays starting October 7. It’s your shot to stay fresh and on fire, just like Giannis!

Also, Caroline Schweiger, Chief Growth Officer of US Deodorants at Unilever, had high praise for the deodorant company. “As the world’s #1 antiperspirant brand, Degree is known for unbeatable sweat and odor protection,” he said. “Our partnership with Giannis Antetokounmpo to launch limited-edition Greek Freak Antiperspirant Deodorant will embody a brand where strength, performance and confidence collide.” How excited are you for this?