The off-court NBA bonds always transcend the on-court rivalry of the game of basketball. A former New York Knicks guard proved it right once again as he joined hands with Stephen Curry in the venture of a $2.91 billion brand. Interestingly, this happened 13 years after the guard dropped 50 points against the Splash Brother.

In an iconic solo performance, he broke Stephen’s ankles on the NBA court. The unforgettable matchup has now resulted in a courageous partnership as the world took notice of it.

Who joined Stephen Curry in the venture?

A few months back, Brandon Jennings collaborated with Stephen and Under Armour as he signed a new shoe deal. It was also part of the process of growing his own company, Tuff Crowd, by forming an association. His closeness with his partners was on display again recently as he wore a Tuff Crowd shirt with the Curry Brand’s logo on it.

The alliance showcased the harsh reality of the business side as the duo once used to go up against each other. They were both in contention for the Rookie of the Year award back in 2010 during Jennings’ Milwaukee Bucks days. In fact, the point guard had his arguably career-best game while facing the Golden State Warriors.

13 years ago, just seven games into his rookie season, Brandon dropped 55 points as a young Stephen struggled to guard him. The 6’1 showed no mercy to the 6’2 as he broke his opponent’s ankles while putting on a show. Later on, that performance turned out to be the most points scored by a player in that entire season.

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So, years after that, the professional relationship is the start of a new journey between them. As they sail together after all these years, this makes us wonder about one thing.

What does the future hold for the brand?

Curry is reaching the twilight of his playing days with time as the 4-time champion has decided to allot more time to off-court tasks. His partnerships with the smaller brands have formed a mutually beneficial state for several companies. With the Warriors star also entering a long-term deal with Under Armour, they now share a similar vision.

They both aim to capture more of the market share by creating more business opportunities. Tuff Crowd was no exception as its 34-year-old owner repaid the faith. With the goal of onboarding more athletes and their brands going forward, the future looks bright for the Curry Brand.

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After ruling the court for over a decade, Stephen set his sights on an unexplored market. As of now, he looks ready to take on the challenges as always.