Jayson Tatum might have had a disappointing Paris Olympics. For the most part, he watched the games and days pass along before being on the podium receiving the gold. Nonetheless, his brand value has been on a staggering rise. Not only did he win his second Olympic gold, but it came attached with the mark of winning an NBA championship. Likewise, big brands want him.

Recently, one of the most reputed fashion brands, Coach, roped him in to become the face of their newest line of men’s fragrances. Exuding self-confidence during the campaign, Tatum put across a strong statement. “You can never dream too big”, the Celtics ace said during the short video.

As a next-generation superstar and one of the leading pillars of the NBA,  JT has managed to grow a vast portfolio of endorsements. Let’s look at his biggest partnerships, including his very own signature sneaker line with Jordan.

Jayson Tatum endorsements

Let’s begin with basketball. The most prominent endorsement that Jayson Tatum has is with the iconic Jordan brand. He first signed with the brand in 2019. As he continued to evolve and became one of the focal points of the Celtics, Jordan awarded him his very own signature shoe line in 2022. So far, he has released three iterations of his signature sneaker, the latest of which he debuted at the Olympics.

In the gaming space, Tatum has had ties with 2K for the past few years. He first helped introduce the NBA 2K mobile game in 2023. After winning the 18th title for the Boston Celtics, he was recently named the cover athlete for the new NBA 2K25 alongside A’ja Wilson of the Las Vegas Aces.

The five-time NBA All-Star has also entered into the food and beverage market. He is partnered with brands such as Gatorade and Ruffles. The chips company has also provided Jayson Tatum with his very own flavor, the Flamin’ Hot BBQ. The scoring forward also has his sandwich with Subway, which he introduced during a hilarious commercial beside the Warriors’ Draymond Green.

However, his most out-of-the-box creation is probably Small Wins. The candy company was founded by Jayson Tatum himself and is in business with Walmart. Small Wins offers gluten-free, allergy-free, and vegan candies that are made with all-natural fruits, flavors, and colors.

As far as his philanthropic ventures go, the Celtics star has his very own foundation – the Jayson Tatum Foundation. Through the non-profit organization, the 26-year-old has set on a mission to positively impact children through athletics, education, and more. He hosts an annual charity golf tournament while also offering scholarship programs to aid underserved children.

All in all, the diverse endorsement portfolio of Jayson Tatum pays him $13 million annually according to Forbes, extending his net worth to $80 million. And barely having sunk his teeth into his brand, JT still has a long walk in front of him. Do you think he will be one of the most marketable stars of the NBA in the future? Let us know what you think in the comments below.