LeBron James‘ youngest son, Bryce James, has been making waves on social media with his action-packed outings. With him in the fold, the Sierra Canyon Trailblazers have been in red-hot form, having won 19 of the 20 games this season, including all three of their Mission League games. They are currently on a 14-game winning streak. Bryce James has been one of the key contributors off the bench, averaging 7.4 points, 2.4 rebounds, and 2.1 assists per game.

However, despite having an impressive high school basketball season, his NIL value continues to decline.

Bryce James sustains another $2.4k dip in NIL value

According to On3, Bryce has encountered another financial setback, experiencing a substantial dip of $2.4k in his valuation. Despite this ongoing decline, he continues to hold the position of the most valued high-school athlete on the list, boasting a NIL value of approximately $1.2 million. Contrary to expectations that his return to Sierra Canyon would enhance his NIL evaluation, this has not been the case. In the current year alone, he has witnessed a decline in his NIL value twice—first around New Year’s, incurring a $2k loss, and then following his father and brother Bronny’s signing of the Fanatics deal, resulting in a $2.4k reduction.

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In December 2022, Bryce inked a Name, Image, and Likeness (NIL) contract with Klutch Sports, which led to his valuation of over $1 million. This number was anticipated to be even higher by now, but the decline that started with his decision to quit Notre Dame. After Bryce announced that he would be leaving Notre Dame High School to return to Sierra Canyon, his value dropped by $742.

Why did Bryce James leave Notre Dame?

Bryce James has moved a few times in search of an ideal environment to grow. After spending his freshman and sophomore years at Sierra Canyon School in Chatsworth, Bryce had a brief stint at Campbell Hall School. However, after spending the summer there, he decided to transfer to Notre Dame High School in Sherman Oaks. This move was allegedly to improve his NIL Value. Moreover, Sherman Oaks also provided an ideal atmosphere for him to grow and hone his skills further. However, there was a hitch in the plan.

According to the CIF Southern Section’s A-B-A rule, Bryce was ineligible for the first half of Notre Dame’s season due to transfer rules, which only offer an exemption for a change of address. However, he was immediately eligible to compete at Sierra Canyon. This proved to be a step in the right direction since the 6’6″ shooting guard has been taking the high school basketball scene by storm.

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