Lionel Messi’s move to MLC has taken USA soccer to new heights. The legendary Argentinian striker still has a lot to offer as a player. He inked a deal that pays him more than $50 million a year, a salary that rivals NBA greats like Kevin Durant and Nikola Jokic. One other player is also in the tangle. This time it is about the representation of sports personalities on a platform called Apple TV+.

Apple, which owns Apple TV+, recently recorded over $3 trillion market cap. Amidst this development, why did Apple TV+ choose Messi over Stephen Curry as their website’s face?

Why is Lionel Messi all over Apple+ TV?

MLC’s broadcasting rights belong to Apple TV+ which signed the deal for $2.5 billion for ten years. This is an enormous deal considering they can show a phenom like Messi regularly. The boost to USA soccer is reaching unprecedented heights. With the women’s program already generating a lot of traction, the turn to soccer from Apple TV+ is a direct result of Messi’s movement to a different continent.

The price tag is humongous, and this is barely a surprise. He continues to fill up stadiums for Inter Miami and this change of league has brought further limelight on a great player.

Avid soccer fans need no introduction when it comes to Messi. They have seen it all. In that context, Apple TV+ has to pay Messi his respect. He traveled a long way and rejected a whopping $1 billion offer from the Saudi Arabian Football League. He signed a contract worth way less, but the popularity of the soccer star has swept the American sports landscape. 

 This leads to another pertinent question. What about Stephen Curry’s breakthrough work Stephen Curry: Underrated? This documentary talks in-depth about the Golden State Warriors superstar and has a cinematic touch with lovely wide camera shots.

This mixture of high-level choreography and Curry’s life story gives Apple TV+ great artistic work.

Read more: Following $100,000,000 Upset for LeBron James’ Lakers, Stephen Curry Breaks Silence on Draymond Green “Rumors”: “Excited to Go Back to War with Him”

Around its release date, Apple TV+ has bet on soccer.

Stephen Curry’s work resonates with many NBA fans

But that hasn’t stopped the NBA fanbase. An experience of 15 years in the NBA is worth mentioning. From competing in Kobe’s prime to witnessing the rise of Nikola Jokic, the Guard has seen many eras in the NBA. His journey from Davidson to Golden State Warriors has intrigued and touched a lot of fans. With his family working together to make him realize his dream, the Apple TV+ documentary covers various heart-warming stories.

It figures Curry’s decision to join Davidson and the reactions from the coaches who recruited Curry. The anecdote galore in the documentary has captivated the attention of basketball fans. He has indicated that he is up for more.

However, the media rights of MLC and Messi both have transformed the American sporting landscape and NBA’s media rights deal’s contract can see monumental growth.

Watch this story: Billionaire Michael Jordan Destroyed by Stephen Curry Fans After Warriors Superstar’s Unlikely ACC Win

How do you view the icon-centric approach adhered to by media when it comes to these two sports? Do share in the comments below.