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via Imago
Credits: Imago
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via Imago
Credits: Imago
Dallas Mavericks superstar Luka Doncic is the new face of Michael Jordan and his billion dollar brand. Ever since the Slovenian signed a multi million dollar deal with ‘Air Jordan’, fans have been eagerly waiting for his signature shoes. Safe to say, he has treated his fans well with the release of two signature sneakers which have done really well in the market. Not only shoes, but Doncic has also developed his alter ego during this time.
Recently, the Mavs star reposted a video of a 22-year-old actor who gave his thoughts on a very innovative advertisement which features Doncic and his alter-ego.
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Viral Tik-Tok star grabs the attention of Luka Doncic
AI is here and it is ready to take over the world. It made major inroads in the NBA world last year during September. Doncic debuted his second signature shoe during one of his games which caught the attention of NBA fans.
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USA Today via Reuters
NBA, Basketball Herren, USA Preseason-Utah Jazz at Dallas Mavericks, Oct 6, 2021 Dallas, Texas, USA Dallas Mavericks guard Luka Doncic 77 and guard Sterling Brown 0 and guard Carlik Jones 23 and center Kristaps Porzingis 6 celebrate center Boban Marjanovic not pictured making a three point basket against the Utah Jazz during the second half at the American Airlines Center. Mandatory Credit: Jerome Miron-USA TODAY Sports, 06.10.2021 21:12:38, 16903994, NPStrans, Sterling Brown, Carlik Jones, Luka Doncic, TopPic, Utah Jazz, American Airlines Center, Dallas Mavericks, Boban Marjanovic, NBA, Kristaps Porzingis PUBLICATIONxINxGERxSUIxAUTxONLY Copyright: xJeromexMironx 16903994
With fans busy speculating about the sneaker, the 4-time NBA All-Star dropped a major surprise for his millions of fans across social media platforms.
He debuted his own alter-ego developed with the help of AI. Named Luk.AI, it is a carbon copy of the 2019 Rookie of the Year. Recently, a commercial in which Doncic plays against his own AI went viral across social media platforms.
Doncic shared a reel on his Instagram story of 22-year-old actor, Joshua Cureton, who goes by the name of juztjosh on Instagram and TikTok. He has around 400k followers on Instagram compared to Luka Magic’s 8 million followers! However, his thoughts on the Luka vs Luka matchup managed to catch the eye of the Slovenian wonderkid.
Michael Jordan and Doncic have also launched a shoe for his AI
Luka Doncic in collaboration with Jumpman released the Jordan Luka 2 in five colorways in June, 2023. The shoe was nicknamed “Luk. AI” and is available for $100 in Nike stores around the world.
It’s nice to meet you @Luk_AI or is it? pic.twitter.com/TApaE2WUFK
— Luka Doncic (@luka7doncic) September 22, 2022
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Doncic stepped into the world of Artificial Intelligence on 22nd September, 2022. “I thought it would be fun to turn myself into an AI and invite my fans to help me train him,” said the 4-time All-NBA as per dallasnews.
Doncic’s alter-ego was developed with the help of Epic’s Unreal Engine 5 MetaHuman framework. Like other AI models around the world, Luk. AI learns and improves itself based on fan interactions.
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What are your thoughts on Luk. AI? Let us know in the comments below.
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