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In professional collegiate sports, the Name, Image, and Likeness (NIL) valuation is significant in determining an athlete’s worth. Two athletes from different sports have been making waves due to their high valuation. Bronny James, who stands at 6”3, is playing for the Trojans and is expected to make big like his father. He is often considered a highly anticipated draft pick for 2024. Olivia Dunne, a 20YO gymnast at Louisiana State University, is an elite women’s athlete who has a massive fan following. Both have managed to secure impressive NIL valuations, but recent events have led to a shift in their standings.

The Rise and Fall of Bronny James’ NIL Valuation

Bronny James, following in his father’s footsteps, has captivated the global basketball scene with his incredible skills and rapid rise to stardom. His performances on the court and his enormous social media fan bases have significantly contributed to his NIL earnings. With a staggering $6.2 million valuation, Bronny James emerged as the most valuable NIL athlete. However, after the cardiac arrest incident, there was a sudden decline, which has led to a $660K fall in his NIL valuation.

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READ MORE: Following a Positive Update on Cardiac Arrest, When Is USC’s Bronny James Expected to Return to the Basketball World?

Despite this setback, Bronny’s current valuation of $6.1 million still places him far ahead of many other athletes. His endorsement deals with iconic sportswear brand Nike and renowned audio company Beats by Dre have solidified his reputation as a highly sought-after athlete.

America’s popular gymnast Olivia Dunne trails behind

Despite being one of the most followed student-athletes on social media and having lucrative endorsement deals. She trails behind Bronny with an estimated annual NIL valuation of $3.4 million. This figure is impressive but still falls short when compared to Bronny’s towering valuation.

Dunne’s journey is no less remarkable. Her LSU performances, coupled with her massive social media following, have made her one of the highest-earning female athletes in the NCAA. However, even with her popularity and impressive performances. Dunne’s NIL valuation remains significantly lower than that of Bronny James.

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Both athletes have made significant strides in their respective sports and have secured impressive NIL valuations. Bronny James continues to lead the pack despite his recent health scare and subsequent fall in valuation. On the other hand, Olivia Dunne, while not quite matching up to Bronny’s figures, continues to hold her own as one of the highest-earning female athletes.

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