
via Imago
Jan 6, 2025; Chicago, Illinois, USA; Chicago Bulls guard Coby White (0) brings the ball up court against the San Antonio Spurs during the second half at United Center. Mandatory Credit: Kamil Krzaczynski-Imagn Images

via Imago
Jan 6, 2025; Chicago, Illinois, USA; Chicago Bulls guard Coby White (0) brings the ball up court against the San Antonio Spurs during the second half at United Center. Mandatory Credit: Kamil Krzaczynski-Imagn Images
From a lucrative NBA contract to endorsement deals with Adidas and AT&T, White’s bank account is growing as fast as his game. So, how much is he making, and what’s his net worth looking like in 2025? Let’s break it all down.
What is Coby White’s Salary with the Chicago Bulls? When Does His Contract End?
White sealed his future as a Bulls member through a three-year $36 million contract extension in July 2023. Through this deal, White will receive the total payout that amounts to an average annual payment of $12 million. White’s 2024-25 base salary is $12 million identical to his annual cap value. The contract obligates him to remain in Chicago until the 2025-26 season and then expires to make him an unrestricted free agent in 2026.
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USA Today via Reuters
Jun 20, 2019; Brooklyn, NY, USA; Coby White (North Carolina) reacts after being selected as the number seven overall pick to the Chicago Bulls in the first round of the 2019 NBA Draft at Barclays Center. Mandatory Credit: Brad Penner-USA TODAY Sports
Chicago has witnessed a remarkable ascent for White in his basketball career. White achieved 500 career three-pointers at an unprecedented pace in Bulls history and kept advancing his shooting skills since his record-setting moment. His leadership combined with consistent scoring, makes him essential for rebuilding the team while his current $12 million salary could prove to be a great investment.
How Much Has Coby White Earned Over the Years in the NBA?
White has played five seasons in the NBA, which has resulted in a substantial sum of $39 million with projections to reach $46.9 million by the end of 2024-25 season. Through the 2024-25 NBA season, his earnings will reach $46.9 million after already accumulating $39 million until now.
The Bulls chose White as their seventh draft selection during the 2019 selection process. White achieved the distinction of becoming the first North Carolina player selected by the Bulls in the first round since Michael Jordan. That’s a pretty cool connection! Right after completing his draft rookie year White entered his first professional agreement, which included a four-year length worth $24.1 million with $6 million annual payments.
White quickly established his positive influence on the court. During his rookie season, he broke a team record by making six three-pointers during a quarter against the Knicks. The shooting skill that made him vital to the Bulls’ plans led to a $36 million extension, which he signed in 2023. His professional achievements continue to rise which causes his financial compensation to increase.
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What Are Coby White’s Endorsements? Does He Have a Shoe Deal?
White isn’t just making money from his NBA salary—he’s got some solid endorsement deals too. After being drafted in 2019, he signed a multi-year shoe deal with Adidas. During Summer League, he tested out both Jordan Brand and Adidas, but ultimately, the Three Stripes won him over.
Advertising giant Adidas recognized White’s energetic style and potential, which led them to choose him as their essential basketball ambassador. White has been sporting Adidas sneakers from that moment forward while actively engaging with their promotional materials and rising as a prominent figure in the sneaker industry.

USA Today via Reuters
Apr 17, 2024; Chicago, Illinois, USA; Chicago Bulls guard Coby White (0) gestures after making a three point basket against the Atlanta Hawks during the second half during a play-in game of the 2024 NBA playoffs at United Center. Mandatory Credit: David Banks-USA TODAY Sports
But Adidas isn’t his only deal. White has also partnered with AT&T, McDonald’s All-American Games, and Crash on the Run. These deals prove that his appeal goes beyond just basketball—brands love his personality, style, and connection with fans. With his recent breakout performances, expect even more sponsorships to come his way soon.
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Coby White’s net worth in 2025 is only growing, fueled by his $12 million per year NBA salary and lucrative endorsements. From his early days in the league to his current scoring tear, he’s proving to be one of the Bulls’ most valuable assets. And with free agency coming in 2026, his next contract could be even bigger. For now, though, Chicago fans can sit back and enjoy watching him light it up on the court—because White’s future, both in the NBA and financially, is looking incredibly bright.
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Coby White's on fire! Is he the Bulls' next big star or just a flash in the pan?