Stephen Curry has quite a few endorsement deals apart from his main, Under Armour. But did you know Steph also has a partnership with JBL? Yes, the two-time MVP partnered with JBL in a multi-year deal back in 2015. It was when the Chef won his first MVP award and a championship. It was just the start of his era and the Warriors dynasty. Not only that but JBL was also looking to expand among NBA players and Steph was just one of the many active players who joined Team JBL. However, Ayesha Curry‘s recent Instagram story might puzzle fans.

Now, Ayesha has been quite active when it comes to promoting skin care products, charity events, her new business ventures, and whatnot! Though recently, Ayesha received a gift from the one and only, Kim Kardashian. The billionaire sent her Pantone shade Beats headphones. Her story captioned, “Thank you @kimkardashian. This Pantone is GORGEOUS”, might clash with Steph’s JBL partnership.

On the contrary, Beats by Dre and the NBA have been partners for long. The company has provided its products to players around the league during main events such as the All-Star weekend, on Draft days, and even during exclusive regular season games that are held in China and other European countries. Nevertheless, at the end of the day, it was just a gift from her friend and it shouldn’t be a big concern around Steph Curry’s partnership with JBL.

Now, such partnerships wouldn’t really hurt the brand’s marketing. Moreover, Steph and Ayesha are more focused on their latest partnership with the former First Lady. But the two already have their own foundation, right? Yes, they do, but this particular partnership is something that the two are determined to give their time to.

Steph and Ayesha Curry have partnered with Michelle Obama

Recently, Steph has appeared in a couple of commercials for PLEZi nutrition. PLEZi nutrition is nothing but an initiative led by Michelle Obama. The former First Lady aims to improve children’s nutrition throughout the country with this initiative. And of course, what better way to expand it than by adding a fan-favorite superstar athlete and his wife, who’s led other charities in the past?

The couple is determined to improve children’s nutrition as they recently mentioned. Moreover, the two have something big planned that is scheduled to be released on the 28th of August at 7 PM EST/4 PM PT. It will be interesting to see what PLEZi and the couple have planned with just hours to its release. What are your thoughts on Ayesha Curry’s recent Instagram story? Let us know in the comments.

Feel that you can do with another update from the sport of basketball? Then do check out this recent interview with the up-and-coming Georgia Lady Bulldogs star Asia Avinger.