One hustles on the court, the other off it. The Curry couple never settle down for anything mid. Fresh off Game 2 vs. the Houston Rockets, Stephen Curry will have three days to bounce back from the loss. He’ll recover from his injuries and return to Chase Center for Game 3. However, for his wife, Ayesha Curry, duties ain’t stopping.

At 36, the mother of four wears many hats—actress, chef, and entrepreneur, to name a few. Meanwhile, away from Steph’s grueling basketball grind, Ayesha is steadily building a brand of her own. In fact, just a day after her husband and the Warriors took a 109-94 hit from the Rockets, Ayesha—boss lady of Sweet July Skin since 2023—sparked curiosity with a cheeky tease about an upcoming surprise.

Sharing an IG Story, Mrs. Curry wrote, “Sweet July Skin shoot day. I’m. Excited for our new launch.” Looks like Ayesha Curry’s cooking up something new again! After launching Sweet July Skin in 2023, she followed it up with a cozy Sweet July Cafe in Santa Monica the next year. Meanwhile, another drop seems close. Her all-natural skincare line has already caught the eyes—Vogue, Fashion Bomb Daily, you name it. No wonder the fashion world’s been all praise!

Interesting timing—Ayesha Curry‘s teaser dropped just days after Stephen Curry found himself swirling in controversy. And if you’re thinking, “Wait, what happened?”—Curry pulled the plug on his Thirty Ink HQ project.

Ayesha Curry makes Sweet July announcement amidst Stephen Curry’s Thirty Ink heartbreak

In a sudden blow, Stephen Curry’s Thirty Ink HQ project in Dogpatch collapsed. The company blamed union demands, specifically from Local 22, as the tipping point. An urgent email accused the union of rejecting a deal involving 40% union labor. Thirty Ink claimed it had no obligation to use union workers but did so out of goodwill.

Soon after, the backlash began; protesters hit the SoMa office with flyers targeting Ayesha Curry’s husband. Negotiations, once quietly led by Warriors policy advisors, also unraveled. Meanwhile, local leaders like Mayor Daniel Lurie scrambled to salvage the fallout. But despite efforts, the deal broke apart, exposing tensions between rising developers and entrenched labor forces.

At the same time, Curry’s team didn’t hold back. They pointed fingers at key figures, especially union organizer Jacob Adiarte. Sources say his pressure campaign fueled the collapse. Security concerns also surfaced, given Stephen Curry‘s profile and the female-led staff. Now, though the damage is done, union leaders have begun to show slight openness to restarting talks.

So, while Steph Curry battles losses and labor wars, Ayesha stirs up wins in her own lane. One door closed for Thirty Ink, but another might just swing open for Sweet July. As the Currys juggle fame, business, and backlash, one thing’s clear: they never miss a beat, even when the spotlight shifts.