Ayesha Curry isn’t just Steph Curry’s wife—she’s an entrepreneurial powerhouse, a philanthropist, and a mom of four. She’s built an impressive career with her lifestyle brand, Sweet July, which started in 2019 as a magazine. Since then, it’s grown into a multi-faceted business, adding a storefront, publishing arm, production division, and even a skincare line. Talk about goals, right?

But it wasn’t simply about having a flourishing business. From striking out on her own to chase her dreams in New York after high school—an ambitious young Canadian woman coming from a mixed heritage—to becoming a global icon in her own right, especially with someone like Stephen Curry for a husband, speaks a lot about her personality. As such, she knows exactly what it takes to succeed in a space that often sidelines women. And she knows what it feels like to be underestimated.

So Ish wasn’t letting anyone talk down any female entrepreneurs. But that’s exactly what happened when a viral tweet brought a TikTok review into the spotlight—one that called out Ayesha Curry for her sharp response to a product critique involving Hailey Bieber’s skincare brand, Rhode.

“Ayesha curry got some nerve…the way they kiss h ahh is wild!! (She was on h yt video too..which the idea was stolen as well) Keep in mind that women they speak of stole her business from a brown women owned company that they choose to all ignore like stfu,” wrote the X user.

Attached to the tweet was a TikTok video from influencer Lolo Lehnen (@lolo.lehnen), who had originally reviewed a Rhode lip liner—and didn’t hold back. “This is a PSA not to buy the Rhode lip liners,” she said. “For $24, you pretty much get no product and cheap packaging.” The bold statement quickly caught the attention of many, including Ayesha.

Curry seemingly didn’t take issue with the honest review. Rather, it was the tone that didn’t sit right with the millionaire entrepreneur. And she left a pointed comment on Lehnen’s video. “I’m not sure how this ended up on my feed but honest reviews are GREAT. What’s not great is you degrading female founders by calling them hunny and sweetie etc. It’s passive aggressive and unsupportive as a woman. Everyone is out here working hard and trying to do a great job. 💛”

For Curry, this wasn’t just about Hailey Bieber. It was about how women speak about other women’s work, especially in public forums. Her comment highlighted how seemingly casual language like “hunny” or “sweetie” can feel belittling when directed at hardworking female entrepreneurs, particularly in critical reviews.

But the drama didn’t end there. Ayesha’s brand Sweet July Skincare recently launched a new product, Coffee Fix Peptide Eye Cream, and Lehnen had to review it.

Lolo Lehnen makes no mends with Ayesha Curry

Shortly after the release of Ayesha’s new product, Lolo Lehmen posted a review of the product, and this time, it was filled with both praise and some honest critique.

In her follow-up review, Lehnen appeared to extend something of an olive branch. At least, at first. She acknowledged the richness and hydration of the Coffee Fix Peptide Eye Cream, stating, “It felt amazing when I put it on… I wanted to love this.” However, she quickly encountered a problem when she tried to apply it under her makeup.

“I did my Foundation, left my under eyes completely bare, and then applied my favorite concealer. I wanted to make amends with Mrs. Curry, but girl, tell me why it started to pill.” Despite her efforts to smooth it out and adjust her makeup, she noted that the cream ultimately provided “hydrating” benefits but was better suited for nighttime use rather than a base for concealer.

Lehmen did express her admiration for the product’s nourishing qualities, but she couldn’t overlook the pilling issue she encountered. “To me, this is a nighttime eye cream. It’s just too much to use under concealer,” she concluded.

As the dust settles, what remains is a larger conversation about the intersection of honest reviews, public tone, and mutual respect, especially among women in business. While Ayesha Curry’s response may have stirred controversy, it also shed light on the importance of language and support in the female entrepreneurship space.

Whether this online exchange leads to further dialogue or simply fades into the scroll, one thing is clear: in today’s digital age, even a skincare review can spark a viral conversation about respect, recognition, and the right to critique.