LA Lakers superstar LeBron James spearheaded a new trend among NBA superstars by launching his SpringHill Company. James’s production company has produced three documentaries and four movies, including a box office hit, Space Jam: New Legacy, and Netflix’s movie Hustle. The company’s value soared to over $1 billion, and it was recently involved in a merger with Fulwell 73, which saw it raise over $40 million.

The Milwaukee Bucks forward Giannis Antetokounmpo soon followed in James’s footsteps and joined a prestigious club of NBA stars who owned production houses like James, including Stephen Curry, Kevin Durant, and Sue Bird. Giannis’ production company is called Improbable Media, and earlier this year, their first project, ‘Giannis: The Marvelous Journey,’ launched on Prime Video.

The Greek Freak has just announced that Improbable Media’s next project is in development. It is a heist comedy film based on the Island of Mykonos in Greece, about which the star posted on his Instagram Story as he wrote, “Guys, you know how much I love Mykonos…” Giannis wrote. “So I’m very excited to officially announce, my production company, @improbablemedia, has partnered with @studiogalazio to produce my first feature film as a producer… MYKONOS, the movie, written and directed by Christopher Andre Marks, is coming soon…”

The film, which just finished shooting, follows a group of quirky, noble thieves who target arrogant tourists visiting Mykonos. It features a mix of laughs, adventure, and Greek Culture. The cast features international and Greek talent, including Klelia Andriolatou and Riccardo Scamarzio, alongside Julia Fox. This is also the first project of Studio Galazio, which has partnered up with Giannis’ production company and a local Greek production company.

Giannis Antetokounmpo partnered up with former NBA star to create Improbable Media

The Greek Freak’s story is an improbable one, and so is the story of his partner Jay Williams. He is a commentator on ESPN, an author, an entrepreneur, and a former Hooper who played for the Bulls before a motorcycle accident cut short his NBA career. The two have partnered up to create Improbable Media.

The company focuses on producing films and series based on Giannis and Jay’s tastes and experiences and provides services to other athletes, entertainers, and performers so that they can have more control over their stories and art. Williams has spent years watching and understanding what LeBron did with his company and others, such as KD.

After which he pursued Antetokounmpo with the idea, “It’s about understanding how (an athlete’s personal) brand aligns with their identity,” said Williams in an interview with Forbes. He added, “It’s not only imperative but also about who you are. Working with your endorsements, thinking through what those economics are, creation, production, and ideation for these companies was critical.” William’s vision goes beyond the court presence of Giannis; it showcases his identity.

Giannis’s new venture into film production is about growing his legacy. His passion for storytelling and commitment to promoting Greek culture is crystal clear, and projects like these are just the beginning for the 29-year-old who continues to shine on and off the basketball court.