After Over 10 Years of LeBron James, Stephen Curry and Co. Dominance, Sabrina Ionescu and Breanna Stewart Create WNBA History with Billion Dollar Brands

The 76-year-old NBA has been at the forefront compared to the budding WNBA league. Especially, the men’s league grew multi-fold over the last two decades. Notably, the contracts values reached an all-time in this offseason. Importantly, LeBron James became the first active player to reach billionaire status. However, on the other hand, the 27-year-old WNBA has seen a steady rise in the last few years. Moreover, two New York Liberty stars are set to create history along with multi-billion dollar brands.

The league always faced issues with the viewership volume in the past. Deservingly, the women’s league saw a steady rise in its popularity in the last few years. Notably, after the likes of Angel Reese and Caitlin Clark’s rivalry in the last edition of the March Madness created a whirlwind. While Reese has already represented the national side, fans expect the league’s popularity to grow even further when these two stars enter the league.

Amid LeBron James – Steph Curry dominance, WNBA creates history

Currently, LeBron James and Stephen Curry are considered as the superstars of the game. These superstars not only dominate on the court but also bag their money off the court. To be precise, they have partnered up with big brands like?Nike?and?Under Armour?to have their signature sneaker lines. Apart from their other business incomes, they earn a lot with their sneakers lines. Additionally, it’s not just Steph and James, many NBA stars have their own sneakers lines across various brands.

More importantly, the signature sneaker line culture has hit the WNBA as well. Notably, New York Liberty star Breanna Stewart partnered up with Puma?and launched her signature sneaker line,?Stewie 1, in 2022. Stewart became the first ever WNBA player to own a signature sneaker line. Amid all this news, Nike has confirmed that another Liberty star, Sabrina Ionescu, will have her own signature line, the Nike Sabrina 1, launching next month.

Amid this heart-warming news,?ESPN?also stated that Google searches for WNBA signature shoes increased by 220% in the past week alone.

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Sabrina takes the league further ahead

Apart from her upcoming signature sneaker launch, Sabrina Ionescu has created another impact while stepping into the 2023 WNBA season. After the heroic performances of stars like Ionescu and Diana Taurasi, the viewership of WNBA increased by 46% in the middle of the season. Moreover, the league’s Commissioner Cathy Engelbert hinted at an expansion following the news.

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Will this open the signature sneaker line market for other WNBA stars? Let us know in the comments.