After Much-Awaited Hype, Stephen Curry Officially Introduces the Latest Collab With $3.33 Billion Worth Company

Basketball is a sport in which the player is important as well as what the player is wearing. To say it clearly, basketball is also a place where fashion trends originate. For example, the arm sleeves, the headbands, and the long shorts all have become famous because of the basketball stars who rocked them. Similarly, shoes have been an integral part of the basketball community. Players wear basketball shoes based on their brand deals; while fans wear them as a part of their daily lifestyle and in support of their favorite player.

Stephen Curry is a player who has made a global impact on the world, thanks to his game. All the fans who follow Curry and want to be like him, do everything he does, like wearing a mouthpiece or wearing the same sneakers as him. And due to him having his own sneaker line with Under Armour, his signature shoes are in tremendous demand. And now, finally, after the much-awaited hype, the Curry 11 has dropped.

Curry’s sneaker deal with Under Armour

A basketball player having a shoe deal with a brand signifies his impact on the world. Fans do not buy the shoes because it has some outstanding features or some new colorway, they buy them because their favorite player wears them. Michael Jordan was the first player to revolutionize these sneaker deals in the NBA. He was the first person to ever have his own signature shoe called “Air Jordan,” in collaboration with Nike.

After that, the brands started recognizing the influence basketball players have on the fans and collaborated with the players to make their own signature shoes.

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Stephen Curry is also a player who has his own sneaker line in collaboration with Under Armour. He initially teamed up with the brand in 2013 for a deal valued at $4 million per year. Since then, the duo has launched an impressive 10 signature shoes together, setting a historic precedent in Under Armour’s history. Curry has even started his own brand in collaboration with Under Armour called “Curry Brand”. Due to the global impact Curry possesses, the brand today has a market cap of $3.34 billion.

Appreciating what Curry has done for the brand, they offered him a lifetime contract with an undisclosed amount and even made him the President of Under Armour’s Curry Brand. And recently, after a long wait, Curry dropped his much-awaited shoe, the Curry 11s which are subtle but at the same time stunning.

Under Armour’s faith in Curry

Under Armour is placing all their bets on their biggest basketball star Curry, ensuring his involvement in all aspects of the brand even after he hangs up his jersey. It is similar to Nike’s lifetime deals with Michael Jordan and LeBron James.

He is the reason people are buying Under Armour shoes instead of opting for Damian Lillard’s Adidas shoe, or Luka Doncic’s Nike shoe. Curry even said in an interview, “If the past 10 years have shown me anything, it’s that Under Armour and I can build great things together.”

Under Armour and Curry are partnering to celebrate Curry’s legacy in the NBA and beyond. They are showcasing their commitment to the superstar athlete’s legacy and securing his permanent place in sporting history.

What do you think about Curry’s new shoes? Let us know in the comments below.

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