The NIL value of Kiyan Anthony dropped by $22k, surprising folks around. The player expected to play for Syracuse College will look to increase the NIL value as he stays at $1.1 million. Carmelo Anthony’s son aims to showcase his skills on the big stage but would love to get back the NIL value. Some states permit athletes to profit from their name, image, and likeness (NIL) rights, even though they don’t receive payment. This can include corporate sponsorships, brand deals, or other monetary benefits from third parties.

Aiming to jump back on the ladder, he distances himself in the social media section. Well, you can’t compete with LeBron James’ offspring, can you? It’s where Kiyan suffered another blow. Bryce James and Kiyan Anthony placed themselves in the top 10 NIL valuations. Although Carlos Boozer’s son, Cameron Boozer, stays in 2nd place, the focus remains on the above-mentioned high-school players. The NIL looks into four parameters: performance, influence, exposure, and deal data.

If you tick the boxes in all of this, your valuation increases. Notably, Bryce James has a $1.3 million valuation, while Anthony stays at $1.1 million. The real distance turns to the social media section.

He suffers a 2.1 million drop when you compare Bryce’s social media presence. Bryce has 3.4 million followers on social media, while Kiyan stays at 1.3 million. It helps when you have a famous father who is one of the greatest players in the game. He leads the list among the most followed players in the high school class of 2025. If you break it down further, Bryce has multiple followers on Instagram than some of the other basketball players.

Breaking down Bryce James and Kiyan Anthony’s followers list

In terms of followers, Bryce James has 2.1 million followers on Instagram, around 1.3 million on TikTok, and 17.5k on X. He posts several videos on his Instagram profile. Likewise, people would also want to know what LeBron is up to. If you look at Carmelo Anthony’s son, Kiyan has 915k followers on Instagram, 407k on TikTok, and 18.3k on X. He beats Bryce in the X followers list at least.

According to the 247Sports composite, Bryce James and Kiyan Anthony have suitors from most parts of America. Getting them on board could an influx of financial deals for colleges and attract eyeballs for the coaching program. In turn, it’s a boost for the NBA as they get fine-tuned players, as well as for the colleges to get wonderful talents.

Don’t sleep on Bryce’s talent, though. Most redditors believe Bryce James is the ‘real talent in the James family’ rather than Bronny. Yet, Bronny’s a young kid. He has a long way to go before we jump to conclusions. With a three-star rating- 86, colleges like Duquesne and Ohio State have checked out the young guard. Kiyan, though, has a four-star rating – 95, with USC, Syracuse, and Auburn checking him out.

Whoever gets whom, things look rosy for the two close companions. Things are really cookin’ up.