Unlike other legends, Stephen Curry has taken a different path to glory. Coming off as an underrated point guard, he was labelled as an unfit team leader. Curry however proved the entire league wrong within years. Everything leading him to the mighty cheers of the crowd has been distinct from other notable superstars in the league. His brand association equally made him a league of his only kind.?

In a league dominated by Nike, Curry initially started with the $157,990,000,000 brand. However, Curry’s timely acquisition in 2013 gave the Baltimore company, Under Armour, a higher pedestal than ever. Since then, the brand and the superstar have collaborated to enhance and give back to the community.

Stephen Curry and Under Armour collaborate with Brandon Jennings

When talking about Under Armour, Stephen Curry’s name comes automatically. However, Brandon Jennings signed the first-ever signature shoe with the brand. But after playing, Jennings launched his West Coast streetwear brand Tuff Crowd. Under Armour and Jenning’s Tuff Crowd partnered to launch a 4 drop collection?in light of their historic partnership.

In a recent interview on Gil’s Arena, Curry was asked about his views on the collaboration. He enthusiastically delved into Jennings’ role as a?“culture driver,” particularly in signature games and shoes. ?

Curry mentioned that despite being with Nike at the moment, he was aware of Brandon’s deal and wanted one for himself when he switched brands in 2013. Describing the experience as satisfying, the Dub Nation superstar emphasized the significance of their collaboration. “It is such a full circle moment to be able to collab on what he’s been doing with Tuff Crowd and trying to infiltrate the market with amazing product and gear and storytelling. Now he’s putting his fingerprint on the Curry brand, which is dope. We gotta lotta cool stuff coming,”?Curry said with admiration.

Leaning forward to the exciting prospects, the duo hinted at the array of captivating projects in the pipeline. Brandon launched his clothing brand in 2018. He claims to have created the brand’s name inspired by his life journey.

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Jennings place his habit of pleasing people, facing disrespect for his skin color, and constant ups and down in life as the cornerstone for the name.

Curry’s contract with Under Armour will serve him post-retirement

Back in 2013, Curry initially joined forces with Under Armour, quickly becoming their flagship athlete. He started with an annual deal worth around $4 million, which has since grown significantly.

Under Armour recently locked him up with an extended contract. Even though the ongoing contract wasn’t set to conclude until 2024, both parties proactively negotiated the extension. While Stephen Curry is 35 years old, he still shines on the court. However, retirement likely looms for him in the next five to six years. The new agreement, stretching far beyond Curry’s retirement from the sport, solidifies his enduring partnership with the brand.

In addition to his monetary remuneration, Curry will assume the role of president for the Curry Brand. Curry Brand, introduced in December 2020, has rapidly cultivated prosperity and triumph behind Steph. The two will collaborate on acquiring gifted athletes to endorse the Curry Brand.?

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Additionally, Curry will also gain equity in the company. He is projected for $75 million in Under Armour’s stock within his new deal. With Curry getting nearly $48 million from Golden State Warriors, his net worth is estimated at around $160 million. With his new contract with UA, it will channel the amount higher while providing a constant funnel.??