Yes, Dale Earnhardt Jr. Has Acquired CARS Tour Series But the Extent of His Involvement Could be Surprising to Most

This is huge! Some big NASCAR names will now back one of the most popular regional series. Reportedly, four famous NASCAR personalities have come together as an ownership group to purchase the late-model track series CARS Tour. Dale Earnhardt Jr, Jeff Burton, Kevin Harvick, and Justin Marks are the iconic individuals involved.

Founded by Jack McNelly along with a group of investors in 2014, the CARS Tour marked the late-model racing debut of Dale Earnhardt Jr. And now, the NASCAR Hall of Famer will be joining three other investors to acquire the asphalt late-model series. As reported by the Charlotte Observer, the acquisition will help “bolster the health and longevity of the CARS Tour by providing proficiencies in brand management, business strategy, and partnership acquisition and retention.”

However, although they have sold the series, the original founder Jack McNelly, along with Keeley Dubensky, will still be responsible for the day-to-day operations. This means that the investment by the 4 NASCAR celebrities is just a boost that the already established structure requires. Explaining the involvement of Earnhardt Jr and his fellow investors in the series, Motorsports Journalist Matt Weaver shared a Tweet.

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Earnhardt Jr. described all of it as a dream come true. Moreover, he explained that the series is an integral part of the sport. Furthermore, he added, “These regional series are vital to the quality of racing you see at the top level. Jack (McNelly CARS Tour founder) has done a tremendous job establishing the CARS Tour as a preeminent series. And I’m thrilled to be part of its future.”

Dale Earnhardt Jr and his love for late-model racing

This is not the first time that Dale Earnhardt Jr has taken up the initiative to preserve the true essence of late-model racing. Earlier in 2022, the JR Motorsports owner helped revive the North Wilkesboro Speedway. Yes, the one which would now be hosting the 2023 NASCAR All-Star Race.

Hailed by many as a great initiative for going back to the roots, the American Rescue Plan (ARP funded the Wilkesboro project).

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The Democrats in Congress passed the funds to revive the Speedway. Furthermore, President Joe Biden and North Carolina Governor Roy Cooper signed the allocation papers for the restoration. Reportedly, they allocated the project a total amount of $18 million as per the approved sanctions.