Traditionally, cable TV networks were the kings during the heydays of NASCAR. However, a major revolution in the media landscape and an uprising of the streaming networks have seen NASCAR switch its lanes. And for the first time, they onboarded streaming giants Amazon Prime Video and Warner Bros. to stream Cup Series races in a mega $7.7 billion deal. Although this was a necessary step NASCAR took in attracting more eyeballs to the sport, traditional fans weren’t too pleased about this change. Moreover, FOX cutting down the number of races and shutting down Race Hub further infuriated them. It looked like FOX Sports was cutting down on its support of NASCAR with new media partners in the picture.

But, in a surprising turn of events, FOX is rolling out a new project that will provide the fans with nostalgic stories and the latest updates on the sport.

FOX Sports finally puts their Tubi streaming service to use for NASCAR fans

Since the turn of the new century, FOX Sports has been supporting NASCAR through the live coverage of races and special shows. The Speed Channel, which was a sub-brand of FOX media, was huge among the audiences. It would be fair to call the Speed Channel the Netflix of that era, as it provided the audience with pretty much everything. Ever since the launch of FS1 and FS2, the Speed Network took a backseat, and nothing was the same after this overhaul by FOX. Eventually, it was canceled in 2013.

However, they seem to have realized the demand by the community for wholesome content and have entered the streaming space. “.@NASCAR is to launch a free ad-supported television channel on the Fox-owned @Tubi streaming platform later this month, with 24/7 content that will include documentaries, re-airs of this year’s events, classic races and video podcasts.” Adam Stern from Sports Business Journal posted this update on X.

Tubi is a free-to-air OTT platform that FOX acquired back in 2020. The ad-supported streaming app didn’t charge any fees from the viewers. Initially, they picked up on content and collections that weren’t picked by the giants. But they got their house in order as their viewership grew, and they signed a deal with NBCUniversal in 2019, which added 400 TV series and movies to the app. The very next year, FOX Corporation moved in and purchased the app for $440 million, providing Tubi with resources and reach to add quality content to its library.

Having seen Tubi’s success, it might not be a surprise that FOX is on board to provide a similar platform, specifically for NASCAR. As the sport moves more towards online streaming as part of the $7.7 billion media deal that kicks in this year, it might be the perfect time for FOX to set up a platform in the possibility that broadcasting moves entirely to streaming sights.

Well, this welcoming news filled the NASCAR community with joy as they claimed that this was a revival of the Speed Channel. Well, the good news is that, unlike the new media rights deal, the fans will not have to spend extra bucks to enjoy these services. The new media rights deal with the streaming partner is somewhat complicated and will ask the fans to spend more money out of their pockets.

What will be the cost of watching NASCAR races in 2025?

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Now with new media partners in play, the viewers will have to subscribe to streaming networks like Prime Video and TNT/WB Max. Both Amazon and Warner Brothers will stream five Cup Series races each as a part of the new media rights deal. It has to be noted that if you want to watch the qualifying and practice sessions for the first half of the season, you will need a subscription to Prime Video. (Exceptions will be the Clash, Daytona 500, and All-Star race.)

Unlike the previous years, FOX won’t be covering the Coca-Cola 600 race as Prime Video has snagged a deal for that. Not only that, the international race in Mexico City is also with the streaming giant. TNT will take over at the end of June, airing Atlanta, Chicago, Sonoma, Dover, and the Brickyard 400. Meanwhile, NBC will see out the rest of the season including the major playoff races. So all in all, fans will have to cough up roughly $250 to watch all races.

Not to forget, CW Network has taken over the broadcasting duties at the Xfinity Series level. Meanwhile, Truck races will be with FOX/FS1.