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Can Hulk Hogan's beer brand really shake up NASCAR, or is it just another gimmick?

For a lot of fans, beer and NASCAR go hand in hand. Nothing better comes than cracking open a cold one while watching the best drivers in the nation battle it out in some bumper-to-bumper action. Adding to the excitement is Busch Light (a product of Anheuser-Busch), which has been an official beer sponsor of the sport for more than two decades. However, as we step into a new era, we have an ever-green face that is bringing in a new beer for the world of NASCAR to enjoy.

Get ready to contain your excitement, as it is none other than the WWE legend Hulk Hogan. Talking to EssentiallySports about his ‘Real American Beer’, Hogan declared that he plans on taking over NASCAR to give the fans a taste of his real American beverage!

Well, the brand name suggests that Hulk Hogan is pushing the beer to reach an ‘All-American’ audience, and arguably nothing screams ‘USA’ more than NASCAR.

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Hulk Hogan brings the All-American Beer to NASCAR

Presently, the official sponsor, Busch Light, is the biggest brewing company in the United States. Along with having 45% of the market share in 2016, the beer is also what fans can find at NASCAR races. Over the years, Kevin Harvick has been the driver who has enjoyed the sponsorship of the beverage company. But now that Hulk Hogan has made a beer with American values in mind, many have started to wonder if this whole Busch beer scenario will change in NASCAR.

In an exclusive interview, EssentiallySports’ Bharat Aggarwal asked Hulk, “Is Real American Beer the next beer of NASCAR?” After hearing the question, Hogan instantly replied in his larger-than-life style, saying, “Honestly, brother, I think it really will be!”

The WWE icon explained why he believes the beer would be just perfect for the sport. “Just think about it. Its mission is based on Real American values with the goal to bring people together one beer at a time.” But it’s not only about values!

As Hogan explains, “Every sip of Real American Beer is refreshing.”

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Can Hulk Hogan's beer brand really shake up NASCAR, or is it just another gimmick?

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Finding parallels between beer and NASCAR, Hulk Hogan said, “This beer not only brings people together, but it’s USA’s party beer.” He concluded his answer by speaking about the driver who will proudly promote the Real American Beer brand on his car this weekend. “I think Mason Massey is the perfect guy to help us drive this beer to the winner’s circle.”

All in all, beer is the most popular beverage amongst NASCAR fans. And after talking to the legendary wrestler, EssentiallySports believes that Hulk Hogan has cooked up a perfect recipe to quickly rule that vicinity with his new venture, ‘Real American Beer’.

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Well, the upcoming Pocono Raceway race promises to be a thrilling spectacle as Hogan and his beer brand take center stage. Fans can look forward to a weekend filled with high-octane racing and a refreshing new beer that embodies the spirit of NASCAR.

 

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