Women of NASCAR: Toni Breidinger and Raising Cane’s $100,000 Effort Lays the Foundation for an Upcoming Motorsports Revolution

The vision of a more equitable future in motorsports roared to life earlier today as 24-year-old Toni Breidinger, NASCAR’s first female Arab American driver and Victoria’s Secret model, partnered with Raising Cane’s to host a groundbreaking event for 13 aspiring young female racers at the Phoenix Kart Racing Association (PKRA).

In a heartwarming initiative that perfectly captured the spirit of International Women’s Day, Breidinger, along with her twin sister Annie, a talented car engineer for OEM, returned to their childhood stomping grounds to ignite a fire in the hearts of the next generation of female trailblazers.

Toni Breidinger and Sister are set to inspire the next generation of women racers

The day unfolded like a scene straight out of a go-kart dream. Fueled by Raising Cane’s iconic Box Combos, the young girls, all brimming with talent and ambition, had the once-in-a-lifetime opportunity to learn from the best.

The green flag waved at an incredible moment as the Breidinger twins held a Q&A session, sharing their own journey and priceless experiences with the emerging stakeholders of tomorrow. “I truly believe seeing is believing, so being able to get involved and hopefully inspire the next generation of women in motorsports is really special to me,” Breidinger shared with eager faces.

“I started my racing journey in Go Karts, so I know what it’s like to be in these girls’ position. I’m excited to share with them what I’ve learned on my journey so far and help them along with theirs,” she further added.

These 13 young racers aren’t just wide-eyed listeners, however. They are the very future of the hallowed asphalt of NASCAR. Each girl, a potential champion with a helmet full of dreams, soaked in every word of wisdom Breidinger offered. The California native started tearing up the asphalt at a young age, just like them, conquering go-kart tracks around North America and Jamaica by the time she was just 15.

Read More: Toni Breidinger Set to Take Over the World as $3.1 Billion Grossing Sponsor Kicks-Off Massive In-Store NASCAR Revamp

But this wasn’t just about reliving the full-time ARCA Series and part-time CTS driver’s past glories; it was about cementing the foundations of the next generation of female racing ambassadors in NASCAR. In a move that echoed the roar of an engine reaching peak RPM, Raising Cane’s, Breidinger’s longtime sponsor and fellow champion of speed, presented a heart-stopping $100,000 check to the Women’s Sports Foundation (WSF).

WSF and the Future Women of NASCAR

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The WSF has invested over $100 million in its 50-year history to help girls and women find equal footing and participate in sports. This generous contribution, made in honor of International Women’s Day and Breidinger’s role as a WSF Athlete Ambassador, is a direct investment in the female power of the future.

As WSF CEO Danette Leighton said, “We are honored to have Toni as part of the WSF family, and we are grateful for Raising Cane’s donation to our critical work. This will help us continue to work towards a future where all girls and women can play, compete, and lead—in sports and beyond—without barriers.” 

And there is nobody better to guide them in breaking barriers than Toni Breidinger herself. She became the winningest female driver in the U.S. Auto Club Series with a staggering 19 victories to her name. At just 19 years of age, she made the fearless switch to full-body stock car racing. Fast forward a few years, and she made history again in 2023, becoming the first female driver to compete in two NASCAR races in one single day. Toni Breidinger doesn’t break records. She obliterates them.

The checkered flag will wave for Breidinger again at Phoenix, as Raising Cane throws its full support behind the ARCA star one more time by sponsoring her #25 Camry for Venturini Motorsports in tomorrow’s United Tires 150. It’s more than just a sponsorship on a paint scheme, it’s the symbol of a breakthrough for same-sex representation, and as Raising Cane’s owner Todd Graves said best: Toni Breidinger is already a “role model for women around the world.”