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USA Today via Reuters
Feb 15, 2023; Daytona Beach, Florida, USA; NASCAR Cup Series driver Bubba Wallace (23) speaks to the media at Daytona International Speedway. Mandatory Credit: Mike Dinovo-USA TODAY Sports
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USA Today via Reuters
Feb 15, 2023; Daytona Beach, Florida, USA; NASCAR Cup Series driver Bubba Wallace (23) speaks to the media at Daytona International Speedway. Mandatory Credit: Mike Dinovo-USA TODAY Sports
The spotter of NASCAR driver Bubba Wallace, Freddie Kraft, raised a valid concern during a recent episode of Dirty Mo Media’s Door Bumper Clear podcast. The discussion was around the Chicago race that is scheduled for July 4th this year, and the challenges it may face in drawing people to attend the event.
Kraft said, “I don’t know a lotta people that I talk to that don’t live in Chicago that are willing to go into Chicago on July 4th for this race. So, if you’re going to have a fortunate and good successful event, you’re gonna have to get people in Chicago to come out to it.”
The hosts of the podcast suggested bringing in more performers, but Kraft had a different concern. He reminded the group that the Chicago race had been signed up for a three-year deal. He asked, “What if it’s a problem this year?”
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USA Today via Reuters
Feb 19, 2023; Daytona Beach, Florida, USA; NASCAR Cup Series drivers race into the trioval during the Daytona 500 at Daytona International Speedway. Mandatory Credit: John David Mercer-USA TODAY Sports
Why does the spotter of Bubba Wallace make sense?
Kraft’s question is valid, and it brings up an essential issue that NASCAR and other event organizers must consider. It’s one thing to try new things and experiment with different ideas to make an event more engaging for the audience. However, it’s another thing to lock into a multi-year contract for an event that hasn’t proven to be successful yet.
It’s essential to note that NASCAR has had a few significant changes in the last couple of years. The most notable one is that the sport has become more inclusive and focused on social justice. Bubba Wallace, the driver for whom Kraft is a spotter, has been a key player in NASCAR’s diversity efforts. The sport also banned the Confederate flag from its events, a move that earned both praise and backlash from fans.
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via Getty
BRISTOL, TENNESSEE – SEPTEMBER 17: Bubba Wallace, driver of the #45 MoneyLion Toyota, makes the gesture of silence as he walks onstage during driver intros prior to the NASCAR Cup Series Bass Pro Shops Night Race at Bristol Motor Speedway on September 17, 2022 in Bristol, Tennessee. (Photo by Logan Riely/Getty Images)
The Chicago race is just one of many events that NASCAR is hoping will help the sport grow its fan base. However, if the race fails to attract the desired audience, it could end up being a setback for the sport’s growth.
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WATCH THIS STORY: Bubba Wallace’s Wife Amanda Gives Him a Cold Stare After His Savage Take on Their Married Life
The hosts of the podcast pointed out that the Chicago race has some big-name performers lined up for this year’s event. However, Kraft’s concern is not just about this year. It’s about the next two years of the contract as well.
In conclusion, we cannot dismiss Kraft’s concern about NASCAR’s multi-year deal for the Chicago race. Event organizers must be mindful of the risks involved in locking into a multi-year deal for an event that hasn’t proven to be successful yet.
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Read More: “Activist” Bubba Wallace’s One Simple Message for Future Generations: “Who Is It for Me to Judge..”
While trying new things and experimenting with different ideas is essential, it’s equally important to weigh the risks and benefits of a multi-year contract carefully. As Kraft says in the podcast, “What if it’s a problem this year?”
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