There are a lot of aspects that make a driver successful in NASCAR. While driving abilities and car quality definitely matter a lot, sponsorship remains one of the biggest reasons behind a driver’s success. And Chase Elliott has shown in his short career that he has cracked that code.

Elliott and Hendrick Motorsports have had a great partnership since the driver joined the team in 2015. His Cup Series win in 2020 aside, the pairing has largely been successful both on the track and off it.

Elliott finds himself among the most popular drivers in NASCAR – not just in recent years, but in the history of the sport. He wrapped up a 5th consecutive Most Popular Driver award in 2022 which meant he joined an elite list of drivers to have won the award five or more times.

The names on the list show how big a feat that is. It includes Bill Elliott, Dale Earnhardt Jr, Bobby Allison, and Richard Petty. By extension, that popularity has translated into the greater marketability of Chase. In simple words, that means sponsors love to have Chase on their payroll.

Among the many big-ticket corporate houses that continue to support Elliott’s career, are brands such as Hooters and NAPA Auto Parts. Both brands continue to remain big money pumpers and believers in the Chase Elliott story.

Read More: “I Like Females. I’m Not Gonna Lie”: Hendrick Motorsports Star Chase Elliott Was Pulled Into an R-Rated Conversation During Hilarious Interview in 2017

Shockingly, however, there has been one change to the sponsorship table for Chase.

Chase Elliott gets A Shoc(k)

Elliott had beverage manufacturer, A Shoc, as his drinks partner for the last 2 years. However, at the end of the 2022 season, the company decided against renewing its partnership with the team. Adam Stern released the news on his Twitter account.

Fans were very clear about how they felt about the decision. A number of fans commented on the news.

Watch This Story: 5 Times NASCAR’s Nice Guy, Chase Elliott Lost His Temper

With Hooters renewing in 2022, and NAPA Auto Parts still in his corner, it is unlikely that Elliott’s team would be too concerned. Would you want to see Mountain Dew back sponsoring Elliott?