Weeks After Their Business Venture Attained Well-Deserved Recognition, $400 Million Worth Dale Earnhardt Jr & Wife Amy’s Latest Milestone Receives Fans’ Admiration

Post-retirement, Dale Earnhardt Jr has been one of the most active contributors to the sport. With his ownership of JR Motorsports, Dirty Mo Media and the CARS Tour, his influence is undeniable in recent times. The best thing about these ventures is their attempt to bridge the gap between the viewers and NASCAR. Connecting the dots, Dale Jr has found a great formula for maintaining a great rapport with the fandom.

One of his newer enterprises in that direction is the beverage industry. Deciding to act upon his love for some great vodka, Junior launched High Rock Vodka. Along with his wife, Amy Earnhardt, the two-time Xfinity champion has received much praise from the public and has won multiple accolades since its origin. Fans from all over the country have shown praise for the product as well, establishing its name in a relatively stacked industry.

The Story of High Rock Vodka

When Earnhardt was looking for long-term equity investments, Sugarlands Distilling Co. contacted him. After several years of planning, Earnhardt’s own alcoholic beverage, High Rock vodka was released by Sugarlands. Being a stake owner in High Rock alongside his wife made the launch even more special for him. Amy plays a significant role in establishing the future of High Rock, in addition to helping them sell the product together.

We can also say Junior has some insight into the beverage side of expertise, being the face of Budweiser in his driving days. Earnhardt’s number, when he raced for Hendrick Motorsports in the dusk of his NASCAR career, is represented by the new vodka brand’s proof, which is 88. Their priority to quality has given them a much-needed boost in spreading the name of the brand.

And the experience of the drink has been wonderful, as very recently, High Rock Vodka won the Best Craft Vodka in the @USATODAY @10Best Reader’s Choice Awards!

In a poll that set out to determine the choice of the common mass in the country, High Rock emerged victorious. The success of the brand signifies Junior’s approach to being an entrepreneur. Having shown his abilities previously through his ideas, High Rock looks like one more card under his sleeve.

Read More: Months After Stepping Into New Territory, $400 Million Worth Dale Earnhardt Jr. and His Wife Amy Celebrate Their Business Venture’s Recent Success

Fans Congratulate Dale Earnhardt Jr & Wife Amy on More Success of Theor Vodka Venture

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Having previously been on the stage for recognition, High Rock is no stranger to such honors. Such innovative business ideas have propelled the man with an estimated $400 million in career earnings. Junior’s commendable eye for business has been food for thought for the fandom for quite some time. Fans have rushed to the congratulatory post by the official handle to show their delight at the news. Filtertime co-owner and former NASCAR driver Blake Koch has also congratulated the couple on their continuing success. Filtertime is another of Jr’s ideas. It is a company based on air filter subscription services.

A fan moves his allegiance to High Rock with Earnhardt as he tweets, “Well as a Dale Jr fan, I guess I’m gonna have to try some vodka soon. #highrock”. 

Fans from across the border came in with their shipping requests as well. “Send some up to Canada Jr”

“@DaleJr @HighRockVodka still can’t find it here in Arizona. How can I get some?” was one tweet, with the inquiry.

Some banter could not stay away from the conversation either. High Rock Vodka is just another example of Dale Jr’s brilliant ideas and entrepreneurial mindset. With a plethora of initiatives, only better things will come for the couple.

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