NASCAR has seen a steady decline in its viewership numbers over the years. The Cup Series is the biggest motorsports competition in the US, but it still cannot compete with the likes of the NFL. Even within motorsports, NASCAR has been trumped by Formula 1 when it comes to viewership. Thanks to the immense success of Netflix’s Drive to Survive, younger fans are gravitating towards F1. NASCAR is thus attempting to make the most of social media to attract attention to its product.

The Cup Series race at the Homestead-Miami Speedway is one of the most anticipated races of the season. The mile-and-a-half track is considered to be one of the best venues for the sport. Over the years, there have been some memorable moments on its asphalt. It is no surprise that NASCAR would go all out with the race’s promotion.

NASCAR viewership has consistently suffered in the 2023 playoffs

NASCAR needs a spike in TV ratings. The viewership statistics for the 2023 Cup Series playoffs have been absolutely dreadful. The race at the Texas Motor Speedway is the only one that has seen higher viewership numbers from the 2022 Cup Series season. One of the biggest drop-offs happened for the Talladega race in the playoffs.

Talladega is one of the most iconic tracks in the sport, and if even that cannot pull numbers, it is a huge cause for concern. Talladega’s 11.4% decline from the previous year’s event came as quite a shock to the organizers. 2.505 million people watched in 2023, compared to 2.827 million in 2022. It was unparalleled, with 4.554 million people watching the superspeedway’s regular-season race. If NASCAR is able to attract a large number of young fans, not only will the ratings increase, but it will also ensure the sport’s viewership in the future.

The authorities have decided to take the Formula 1 way, as a Netflix series about the 2023 playoffs is scheduled to come out in early 2024. For the immediate future, they are making full use of the internet meme culture. The organizers have released a short video promoting the event through memes. The video includes drivers like Riley Herbst, Ty Gibbs, and Ryan Blaney.

There are a lot of funny instances in the clip, and it seems to have worked. Fans have reacted positively to the effort, and it is safe to assume that NASCAR will continue with this approach into the near future, at least.

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Fans laud the new approach to race promotions

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Fans were delighted with the promotional video for the Miami race. A lot of people called for NASCAR’s social media manager to get a raise for his efforts.

“Social media manager for NASCAR deserves a raise for this absolute piece of art,” one fan commented.

“Whoever made this please receive a raise,” wrote another.

There were people who just could not get enough of it as they asked for more of the same. Maybe this will fuel NASCAR to make meme-based promotional videos before every race.

“Nascar we need more of this,” one fan wrote.

“This is quite possibly the best thing I’ve ever seen,” commented another.

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This new approach to social media has turned out to be a success. There is no doubt that it will attract a lot of young eyes to the product, and fans acknowledged the effort.

“I’m loving this new approach to NASCAR social media,” one user commented.

“Please do more. This’ll also help bring in younger viewers to the sport,” wrote another.

It will require a steady effort over a period of a few years for NASCAR to build a solid connection with the younger fans. This might be one of the first steps to that goal but if things work out, then the future of the sport will be secure long into the future.