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INDIANAPOLIS, INDIANA – DECEMBER 10: Tony Stewart speaks during a press event announcing a partnership between Stewart-Haas Racing and Mahindra Tractors at Indianapolis Motor Speedway on December 10, 2021 in Indianapolis, Indiana. (Photo by Dylan Buell/Getty Images)
![](https://image-cdn.essentiallysports.com/wp-content/uploads/GettyImages-1358287898-1.jpg?width=600)
via Getty
INDIANAPOLIS, INDIANA – DECEMBER 10: Tony Stewart speaks during a press event announcing a partnership between Stewart-Haas Racing and Mahindra Tractors at Indianapolis Motor Speedway on December 10, 2021 in Indianapolis, Indiana. (Photo by Dylan Buell/Getty Images)
The summer racing series, pioneered by Tony Stewart, is making a roaring comeback with a thrilling 2024 announcement! Since its launch, the SRX series has been riding a wave of immense popularity. What’s the secret to its success? Simple: It’s a battlefield where the crème de la crème of motorsports—from NASCAR to IndyCar, NHRA, and beyond—clash in identical machines, letting their sheer talent dazzle and entertain.
The series zooms through America, making pit stops at various short tracks. Its mission? To shine a spotlight on these tracks, propelling the entirety of American motorsport to new heights. The inaugural season kicked off on Saturdays, but 2023 marked a shift to adrenaline-filled Thursdays. This year, the trend continues, with Thursday nights set to thunder with the roar of engines. Yet, the intrigue doesn’t stop there, as there’s an announcement!
The brainchild of Tony Stewart gears up for a thrilling return to short tracks in 2024
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SRX racing is all set to return with a bang next year! As official announcements rolled in, revealing one of the venues to be Berlin, fans flocked to the comments section to express their excitement! However, viewership stats from the previous edition didn’t exactly paint a pretty picture for an upcoming season.
Despite a strategic pivot from network TV to cable, SRX still experienced a viewership dip for the 2023 season. The shift led to a 56% drop in viewership, plunging from one million to 436,000 per race. However, SRX witnessed an encouraging uptick in the crucial 18–49 demographic, averaging 148,000 viewers per race. The viewership even surged to nearly 600,000 for the season finale, indicating growing momentum.
Against the backdrop of such lowering stats, an economic impact study is underway to quantify the financial ripple effect of the SRX event for Tony Stewart. But that is not all as the racing series continues to make strides. Besides audience numbers and media buzz, 2023 was a year of commendation for SRX, particularly in Pulaski County, host to the series’ second race.
Pulaski County officials lauded SRX as a vital boost for the local economy, combating population decline and keeping communities vibrant. Eyeing a global footprint, SRX is still exploring the possibility of hosting an international event, potentially in Qatar or Saudi Arabia, as soon as this year’s end. Impressively, this season saw SRX sell out four of its six races, setting attendance records at three venues.
NEWS: BACK TO BERLIN.
SRX will return to @BerlinRaceway on August 1st, 2024. pic.twitter.com/zDCtJXUqFC
— Superstar Racing Experience (@SRXracing) November 12, 2023
That’s why, with five more tracks and drivers yet to be revealed, excitement is at a fever pitch. Fans, electrified by the announcement video on SRX’s official Twitter page, are abuzz with speculation and anticipation about the upcoming racers and tracks, and they had some intriguing and eyebrow-raising suggestions.
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Fans are abuzz with excitement and eagerly pitch their dream drivers and tracks
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The SRX Series fanbase, a vibrant mix of NASCAR and SRX enthusiasts, is abuzz with suggestions and hopes for the upcoming races. Leading the charge is Kyle Busch, who, in his debut season in 2023, clinched back-to-back victories at Motor Mile Speedway and Berlin Raceway. Fans are rallying behind him with spirited calls like “You love to hear it, Kyle 🤘” and enthusiastic pleas of “We need @KyleBusch back!!”
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Another fan favorite in the mix is Kevin Harvick, fresh off his retirement from all NASCAR racing formats. Fans are keen to see him back in action, with one fan expressing, “Good choice… @KevinHarvick I know long shot but I think you need another stab at it! Bring @KeelanHarvick this time!”
The excitement doesn’t stop with the drivers; there’s also a flurry of suggestions for the remaining five tracks. One fan pitched, “That’s cool and all but announce New Symerna Speedway.”
Others were more direct, with demands like “announce slinger back” and bold declarations such as “Go to Bowman Gray!”
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So, which drivers and tracks are on your SRX wishlist? Dive into the discussion and share your thoughts in the comments below. Your voice matters in shaping the next electrifying chapter of the SRX Series!