“We Are Not the Top Team”- Brad Keselowski Unravels His Future Plans for RFK Racing Emphasizing the Significance of the Sponsors

A lot has happened with RFK Racing ever since Brad Keselowski joined as a co-owner in 2022. Last season, the team blazed into playoffs as one of the most dominant forces on the track, with both its Ford Mustangs qualifying. There is no doubt that the team is certainly making progress. However, there’s still a long way to go before they can reach the previous glorious heights of the team’s championship runs in 2003 and 2004.

Keselowski, being a Cup Series winner himself in 2012, very well knows what it takes to win it. With his plethora of experience in the competition, RFK Racing certainly benefits a lot from him being part of the team’s management. That said, it will take plenty to take his team to the next level.

Brad Keselowski spits out his vision to take RFK Racing to glory

Being a Cup Series team owner isn’t an easy job, as evident from the challenges faced by Stewart-Haas Racing. Yet, RFK Racing’s enduring presence in the sport, spanning over three decades, deserves a badge of honor. In fact, their impressive championship wins in 2003 and 2004 serve as a powerful reminder of their ability to excel in the high-stakes world of NASCAR.

While they have struggled to find similar success since then, the addition of Brad Keselowski certainly makes a difference. Having started in over 500 Cup Series races, the Michigan-born driver is undoubtedly a veteran in the sport. Additionally, his involvement in the team’s decision-making makes it only more interesting.

The very reason why Keselowski left Team Penske was to be more involved in the managerial decisions. Having won his first Cup Series race with RFK Racing at Darlington in May this year, after enduring a winless streak, Brad Keselowski’s confidence peaks high. While it is a start towards better times, the #6 driver has the future plan all devised and ready. And he realizes the great role sponsors will play in driving them forward.

Ahead of the race at Nashville Superspeedway on Sunday, Keselowski explained how the addition of sponsors helps the team. He said, “Well, it takes a lot of capital and a lot of cash to make the investments we need to reinvigorate the company. I think we’ve done a pretty good job of that but we still have room to grow.”

Further, Keselowski claimed RFK Racing stands fourth or the fifth-best team in the Cup Series right now. In his words, “We are not the top team. We want to be a top-three organization consistently, so we need to take another step to get there and that takes money. There’s no way around it, so I think our work on corporate partnerships is hopefully going to continue to elevate us into where we can realize that goal.”

While sponsorships are key to progress, so are championships. Without a doubt, RFK Racing needs to win a Cup Series title to be considered among the top teams. Interestingly, Keselowski has a vision for that as well.

Brad Keselowski reveals a strategy that could help the team to win the Cup title

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There is no doubt that Brad Keselowski is well-versed with the challenges of the Cup Series. While he knows what it takes to win a championship, he believes the off-track planning plays an equally important role. In fact, he detailed what RFK Racing could do right away to be successful by the end of the season.

Speaking on SiriusXM NASCAR Radio, Keselowski said, “I gave this speech to our team the other day and to our entire company that the championship is won right now. It’s won by the work and the effort that’s done during the summer months to prepare the best cars and best teams possible. It’s easy to lose sight of that.”

It is an interesting approach and more so given how his playoff position more or less looks secured. He further said, “We all think that the races and championships are won on the last lap but for the majority of it you put yourself in position over the summer months by making really good decisions on what to value in the race cars and in the team.”

These are valuable insights from the 40-year-old who has looked in good form this season. While bringing in more sponsorships will help the team grow, nothing will help more than positive results on the track. Hopefully, with a good performance in the 2024 season, Brad Keselowski and RFK Racing’s stature growth will be witnessed.