Home/NASCAR

USA Today via Reuters

USA Today via Reuters

In a quest to rev up its viewership, NASCAR is shifting gears by embracing the culture of docu-series. Following the tire tracks of Formula 1’s phenomenal success with Drive to Survive, NASCAR has struck a partnership with the colossal $167.33 billion production powerhouse, Netflix. Together, they’re aiming to hit the fast lane to success by releasing a documentary chronicling the adrenaline-fueled world of NASCAR.

This isn’t NASCAR’s first rodeo into the world of docu-series, though. In 2022, the USA network unveiled The Race to Championship, which, unfortunately, zoomed under the radar and failed to capture the attention NASCAR had hoped for. Hendrick Motorsports star Kyle Larson, who played a central role in one such racing documentary, has offered some valuable insights and witty asides for both Netflix and NASCAR.

NASCAR’s billion-dollar blitz: Kyle Larson weighs in on game-changing venture

ADVERTISEMENT

Article continues below this ad

With the documentary slated to premiere at the start of the next season, it’s set to provide an inside look at the 2023 NASCAR playoffs, with filming already having commenced on September 3 at the iconic Darlington Raceway.

The 2021 champion with a remarkable career spanning various racing series, including dirt racing, is no stranger to the world of documentary filmmaking.  Larson‘s journey was immortalized in Dirt, a five-part documentary series released by FloRacing. With NASCAR diving into the documentary arena, Larson’s insights are invaluable.

When asked about what NASCAR needs to showcase to achieve the same success as Drive to Survive, the #5 driver added, I don’t know. I mean, it’s going to be on Netflix, right? So, I think, no matter how it turns out, it’s going to be really big. But, I’m not a part of it, so I don’t know the angle that they’re coming at to try and promote the sport or the drivers. So, I don’t know. I’m curious to see how it turns out, and I hope and know they’ll do a really good job.”

Watch This Story: Amid Denny Hamlin’s Lingering Future Saga, Dale Earnhardt Jr. Delivers a Stern Warning For Joe Gibbs Racing

Larson also hinted at Netflix’s knack for adding dramatic flair, “But, I think Netflix does a good job of showcasing who the drivers are outside the car but also tapping into the drama and probably making it way more dramatic than it really is. So that’s good, and hopefully, some positive things come from it.”

Adding to the chorus of advice, Bubba Wallace, another prominent figure in NASCAR, shared his thoughts, this time focusing on the drivers and teams.

Wallace’s advice as teams and drivers take notes

Trending

Tony Stewart’s Wife Leah Pruett Pens a Heartfelt Message for Husband After His Unwavering Support for His Family

“We Are Not Morning People”- Travel Woes Hit Home for Kyle Busch & Wife Samantha Leaving Son Brexton Grinning

Dale Earnhardt Jr. Offers a Once-in-a-Lifetime Opportunity to His Loyal Fanbase as He Gears Up for His Return With Budweiser

“Godspeed Les” – NASCAR Loses Old School Pioneer Integral to Dale Earnhardt Jr.’s Late Modal Venture

Rick Hendrick’s Alliance Rumored to Save Chevy Prodigy Who Crashed Kyle Busch’s Party

Wallace found himself in the spotlight with Netflix’s Race in 2022, consisting of six revealing episodes that delved into his personal struggles with racism, and the challenges amid the COVID-19 pandemic. Having been through the documentary experience, Wallace shared valuable insights into what makes such productions effective.

In an interview with Forbes journalist Greg Engle, the JGR driver emphasized the importance of authenticity as the foundation of any successful documentary. Wallace asserted, “It’s only going to work if you’re yourself. If you want to shut down and say, ‘the car was fast, car was loose, car was tight,’ then it’s a waste of time.” He acknowledged that not everyone is comfortable being constantly surrounded by cameras, but he stressed the necessity of being genuine.

ADVERTISEMENT

Article continues below this ad

In his straightforward style, the No. 23 Toyota driver concluded, “It’s not rocket science.” He pointed out that many individuals in the NASCAR garage struggle with this authenticity, “I think a lot of people in the garage struggle with that and we get so caught up in, ‘well, we can’t let them know our secrets and we can’t talk about A, B, and C because we’re worried about X, Y, and Z’.

ADVERTISEMENT

Article continues below this ad

As the cameras continue to roll and the drama unfolds, it remains to be seen what the outcome of this exciting venture will be.

Read more: Bubba Wallace Revealed as a “Threat” to the Playoffs as Insider Makes Bold 1.5-Mile Claim