For the 2023 NASCAR Cup Series season, Kyle Busch has partnered with Cheddar’s Kitchen as his primary sponsor. As it turns out, Cheddar’s is well known for its croissants, so Busch was recruited to promote them. It is also worth mentioning that January 30th was National Croissant Day, so it was the perfect marketing strategy.
Recently, the #8 driver and his family dropped by a local Cheddar’s Kitchen joint to sample a few croissants.
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Of course, father and son could not resist bantering with each other during the meal. Busch even issued a challenge to his son, “I bet you Brexton can eat more croissants. You don’t want one? […] You can put down bread at any other restaurant like none other. That is basically bread. You’re ready to try one?” Meanwhile, Brexton fired back, “You have a bigger stomach”.
Kyle Busch is looking forward to the upcoming NASCAR season
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Now, Busch and Cheddar’s Kitchen will be back together again—this time on the race track. This is because the restaurant is his primary sponsor, and they will be backing Busch for the season.
For the upcoming season, Kyle Busch is in a brand new environment after leaving Joe Gibbs Racing for Richard Childress Racing. As a result, NASCAR fans will have to get used to seeing him drive the #8 Chevrolet instead of the #18 Toyota.
On JGR‘s end, they have temporarily “retired” the #18 number for a couple of years. Who knows, maybe they will bring it back a couple of years down the line. This would allow the fond Kyle Busch and #18 memories to slowly fade away. In the meantime, the new kid on the block, Ty Gibbs, will be racing the #54 car in #18’s stead.
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