Back in March 2023, Denny Hamlin dropped a teaser and even shared a sneak peek of an exciting project – a brand-new headquarters in Huntersville. With Toyota rolling out the spanking new 2024 NASCAR Camry XSE and 23XI Racing flaunting a fresh logo, the stage is set for the Racing team, co-owned by Denny Hamlin and Michael Jordan, to unveil their new home base.
The plan has been brewing since 2021, ever since Hamlin snapped up a 15-acre plot for a cool $3.7 million. Steve Lauletta, a team executive, spilled the beans to the Charlotte Business Journal. Now, with the construction in the home stretch, just dotting the i’s and crossing the t’s, the 23XI team couldn’t resist giving the world a bird’s-eye view of their new digs on their official Twitter page.
From the 2024 NASCAR Cup season, Denny Hamlin and his crew will be calling Huntersville their new operational base
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Steve Lauletta, earlier in January 2023, admitted he wasn’t sure about the final price tag of this venture. However, the Charlotte Business Journal had pegged it around a hefty $16 million. The blueprint for the race team’s headquarters has ballooned significantly, from the initial 60,000 square feet to a sprawling 100,000 square feet. Meanwhile, the 23Xi team’s workforce has grown to a robust 80 employees.
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John Nichols of The Nichols Co., with a little help from Jeff Alexander, played a key role in securing this Huntersville site for Hamlin and Jordan. The 23XI Racing team recently shared an aerial snapshot of their new state-of-the-art garage, captioned, “New year, new home! 🤩Excited to share a peek at Airspeed, our state-of-the-art headquarters. More images to come as we continue to put on the final touches. Be sure to stay tuned for info on when we officially open the doors to fans. #ForwardTogether.”
The project isn’t just a race headquarters; it’s a bigger picture that includes a 120-room hotel and 12,000 square feet of commercial office space. Cornelius developer Jake Palillo unveiled plans for this mixed-use project at a recent Town Board meeting. While he didn’t drop names, insider sources have confirmed the dynamic duo behind it – the legendary Michael Jordan and Denny Hamlin.
New year, new home! 🤩
Excited to share a peek at Airspeed, our state-of-the-art headquarters.
More images to come as we continue to put on the final touches. Be sure to stay tuned for info on when we officially open the doors to fans. #ForwardTogether pic.twitter.com/NdAxpgiqqd
— 23XI Racing (@23XIRacing) January 5, 2024
And it’s not just about the new headquarters. Michael Jordan and Denny Hamlin have their game plan set for the season ahead, ready to make some waves in the racing world.
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23XI Racing New years resolutions are out
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Denny Hamlin’s 23XI Racing team started their 2024 with a thunderclap, sharing their New Year’s resolutions with the world. On January 2, they posted a photo with their goals for the year, captioned “Bringing in 2️⃣0️⃣2️⃣4️⃣ with a few new year resolutions 📝 🎉 #ForwardTogether,” They even shared their resolutions. “Continue to perform at the best of our abilities on the track, Race the 23 and 45 back into the playoffs, Continue moving forward together.”
After watching 23XI Racing in 2023, the team is definitely to watch 2024. And well, Bubba Wallace? The guy’s on fire! His 2023 stats were through the roof – the best he’s ever had. We’re talking a top-10 finish, not one but five Top 5s, ten Top 10s, and he led for an impressive 285 laps. All that, he still didn’t even bag a win. Can you imagine what he’s going to pull off in 2024?
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And then there’s Tyler Reddick. He and Wallace are shaping up to be the dark horses of the 2024 NASCAR Cup Series. But the other teams aren’t exactly sitting ducks. They’re all gunning for the top spot, with everything on the line. This season’s going to be one heck of a ride, full of twists, turns, and maybe a few surprises.