Now imagine a NASCAR racetrack buzzing with energy, a sleek No. 48 Chevrolet tearing around at 160 mph, splashed in purple, pink, and blue. WNBA legend Breanna Stewart, a two-time MVP, standing trackside, her eyes wide with excitement. This isn’t just a race it’s a bold collision of worlds. On March 23, 2025, at Homestead-Miami Speedway, Alex Bowman’s car will roar with a paint scheme propping up for women’s sports  all thanks to a groundbreaking partnership between Ally Financial, Unrivaled, the new women’s 3×3 basketball league and NASCAR.

Hendrick Motorsports is promoting sports for women with its partnership

Ally’s the mastermind here, and their CMO Andrea Brimmer is on fire about it. “We’ve got such a massive footprint in women’s sports,” she said. “Why not bring it into NASCAR … where we could shine a light on that with a group of fans who appreciate sport but don’t know much about it?” It’s not about defying NASCAR’s roots, she insists but about opening the door wider. “While there have been some negative voices and some haters, there have been way more fans who have said, ‘This is awesome,’ and, ‘This is good for the sport,’” she added. It’s about growing something we all love, not tearing it apart.

Stewart, who co-founded Unrivaled with Napheesa Collier, can hardly contain her curiosity about it all. “I hope NASCAR fans are going to be curious,” she told. “I hope they’re going to be like, ‘What is this? Why is the car this color? What’s Unrivaled?’ And then just be able to educate themselves on what we had just finished.” She’s never been to a NASCAR race, but after a promo shoot with Bowman, she’s can’t contain her excitement. “I want you to go faster,” she laughed during the shoot, feeling the raw speed up close. Now, she’s hoping to bring Unrivaled players to the race, turning her grandpa’s old TV memories into her own live adventure.

The car’s design, crafted by artist Sophia Chang, is packed with Easter eggs for Unrivaled and women’s sports. With 41% of NASCAR fans being women, per a YouGov survey, you’d think the sport would’ve found its next Danica Patrick by now. But it hasn’t making this move even gutsier. Brimmer sees it as simple, “Sports are the great equalizer where everybody can come together and have an awesome experience.” we’re nodding along, feeling that truth deep down.

Bowman, the chill Hendrick Motorsports driver, is all in. “We have a good fan base,” he said, “You see a—holes on Twitter (now X), but other than that, everybody has been super positive on everything we’ve done with Ally.” He even checked out an Unrivaled game in January and loved it. “The crowd was super hyped, a lot of energy, really cool vibe,” he told NASCAR.com. Now he’s hoping Stewart shows up to his turf. It almost feels the mutual respect building between them with two athletes from totally different worlds, united by this wild idea.

In 2020, Bubba Wallace’s No. 43 ran a “Black Lives Matter” design at Martinsville, pushing for change, as reported by ESPN. Few years back Corey LaJoie’s No. 32 also sported a red-white-and-blue tribute to fallen soldiers, dreamed up by Air Force Staff Sgt. Kyle Wehrlein. Even Dale Earnhardt Jr.’s Budweiser ride carried a legacy of fan pride before the sponsor faded. Bowman’s Unrivaled scheme fits right in which is bold, meaningful, unforgettable.

Stewart’s still buzzing from the connection. “The resources that are coming out of Unrivaled and partnering with Ally and now being here with NASCAR, it’s just a connection that I wouldn’t have thought was going to be as good as it was,” she told. Us neither, Breanna. But here we are with women’s hoops and stock cars, speeding toward something bigger. March 23 can’t come fast enough.

HMS is literally opening its garage for fans

Owning a piece of NASCAR history like Jimmie Johnson’s crashed 2011 chassis or Alex Bowman’s Gen 6 car would be dream come true. That’s what’s happening right now. Hendrick Motorsports just kicked off a surplus auction on March 24, 2025, with over 3,500 items up for grabs, and it’s got us dreaming of the racetrack. Bidding ends March 31 at 10 a.m., and you can already picture those parts in your hands.

“Fans and collectors have a unique opportunity to own authenticated items from Hendrick Motorsports’ incredible legacy,” said Will Lilly from Iron Horse Auctions. Legacy isn’t just a word here; it’s 312 wins and 14 championships. They’re selling everything: full cars, engines, even pit carts. One star is Chassis #659, raced seven times by Johnson in 2011, including a third-place finish at Kentucky and that brutal Charlotte crash. It’s at $22,500 now, and our jaw dropped seeing it.

Then there’s Bowman’s No. 48 Gen 6 car, wrapped in Ally colors, sitting at $10,000. “This auction features previous generation NASCAR Cup Series cars and equipment no longer utilized by our race teams,” Hendrick’s site says. These aren’t just machines; they’re stories of speed and grit. Kasey Kahne’s 2015 chassis is up too, alongside Jeff Gordon’s old gear reworked by Chase Elliott. It’s like the team’s opening its soul to us.

Part of us wants to bid while other part of us just wants to soak in the nostalgia. “All items have been authenticated by Hendrick Motorsports,” the site promises, and that trust means everything. Check HendrickMotorsports.com for photos. This isn’t just an auction; it’s a chance to hold racing greatness.