Trackhouse Co-owner Pitbull With “Sleep Is for the Dead” Mentality Confesses His Uncanny Tactic to Keep Up With NASCAR

In 2021, Trackhouse Racing roared onto the NASCAR scene, with the Daytona 500 serving as their maiden voyage into the world of stock car racing. Despite their brief history in the sport, Trackhouse has not only made waves but has also consistently contended for victories, establishing themselves as fierce competitors in this cutthroat arena. Fielding two cars, the No. 1 of Ross Chastain and the No. 99 of Daniel Suarez, the backbone of this emerging powerhouse lies in its ownership.

Music sensation Pitbull and Trackhouse Entertainment Group founder Justin Marks are the driving forces behind the team’s success. “Mr. Worldwide” has long been enamored with stock car racing, a passion that led to his latest album, “Trackhouse” in honor of his Cup Series team. However, his relentless touring schedule leaves him little time to witness the thrilling showdowns on the track, prompting Pitbull to adopt a solution that’s been making headlines.

Balancing beats and burnouts: keeping up with the action from stage to speedway

The global music sensation is truly embracing life to the fullest. Amidst his relentless career, he manages to stay closely connected to his NASCAR team. Pitbull’s hectic schedule doesn’t often allow him to watch the races live, but he’s got a dedicated team member ensuring he’s up to date on all the action.

When asked about his demanding schedule and how he keeps up with the races, Pitbull responded, “I try as much as I can to be honest with you, but most of the time I’m taking off on Sunday to get to the next spot. What I do is I have someone on the team who is a Trackhouse fan. He keeps me up to date on everything that’s going on. And what I try not to do is… I keep in touch with the drivers, but what I don’t like to do is overwhelm them.”

Pitbull’s passion for racing is evident, and he’s committed to being there for his team. He continued, “I’m always here if they need advice, and any time that the team says ‘Hey, we really need you at this event,’ I try my hardest, and when I say I, I mean we, I mean us. I don’t do this by myself, to move everything around to find a way to make it happen.”

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Amidst his rigorous schedule, the recording artist’s life is a whirlwind of performances, tours, and racing commitments. “We were just in Boston last night,” he shared, “and I want to give a big shout out to Enrique Iglesias and Ricky Martin for giving me an opportunity to tour with them. So coming off stage last night, I came straight to Homestead. Just so wild.”

He was always on the move and coming off a show in Boston, but he made it a point to be in Homestead for the race. As he puts it, “Sleep is for the dead, man. I’ve got to enjoy this ride while I’m alive.”

Pitbull’s profound purpose behind the team, Trackhouse Racing

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After a 1990 movie about NASCAR that sparked the Grammy-winning music icon’s interest in racing, Pitbull now finds himself knee-deep in an integral role in the stock car racing community. When asked about what makes Trackhouse and the racing industry so important to him, he responded with deep conviction, “We do it because we care. Don’t get me wrong. It’s a sport. We’re here to win. And it’s a business. You’re here to generate But when you have a purpose and you have a real cause behind it, that’s what makes it special. And that is why I got involved in the first place.”

Naming his album “Trackhouse” is more than just a nod to the NASCAR community; it’s about creating awareness on a global scale. Pitbull is driven by a sense of purpose and a desire to do good. He shared, “When you do that from a good place, there’s a saying that says ‘Do good and be well,’ and that’s how we live every day of our lives. I say all the time, and it’s a truth I live by: Every day above ground is a great day. So what I do is I take advantage of each day to see how we can help those that need it the most.”

Pitbull’s involvement in racing is not just about winning or business; it’s about making a positive impact on the world. He sees Trackhouse as an organization dedicated to this purpose. He concluded, “That’s what the organization is about, and that is what Trackhouse is about. That’s why this is a priceless relationship.”

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In a sport where speed and skill are paramount, Pitbull and Trackhouse Racing are proving that there’s room for heart and purpose as well. Pitbull’s energetic involvement and commitment to both his music and racing ventures have made him a unique force in the racing world, and Trackhouse Racing is riding the wave of his passion to success. With an exciting year ahead for this young team, it’s clear that Pitbull’s mantra of “Why dream it when you can live it?” could become a recipe for success in the fast-paced world of NASCAR.