In the wake of their last driver, Kevin Harvick‘s playoff race exit, Stewart-Haas Racing recently turned a new leaf by announcing collaborations with two powerhouse brands, Wonder Bread and Old Spice. This partnership, evoking shades of the film Talladega Nights with cars flaunting the two companies’ branding, adds a cinematic twist to the race tracks.

However, a whirlwind of recent tweets among drivers showcasing fresh color schemes signals that two of the Tony Stewart racers are revving up to elevate this partnership to uncharted territories, blending reel life with real, high-octane racing action. The gears are shifting, and it’s full throttle ahead for Stewart-Haas Racing with this vibrant and spicy collaboration!

Tony Stewart drivers are all revved up and raring to go for the Talladega race

Even an early reveal by Publix, throwing a wrench in the team’s marketing strategy by leaking the car’s color schemes, couldn’t dampen the high spirits of Tony Stewart and Co. The entry of Old Spice and Wonder Bread as sponsors, ready to adorn the paint schemes of Ryan Preece and the #14 cars at Talladega, only adds fuel to the excitement.

While playoff contenders are on tenterhooks, eyeing victory or amassing sufficient points to ascend into the esteemed top 8, Stewart-Haas Racing drivers will be painting the town red—and other bright hues—basking in the glow of their vibrant brand colors. However, it seems engines of excitement started firing well ahead of the race, as evidenced by the lively Twitter exchanges between the two drivers.

Channeling their inner ‘Talladega Nights’ personas, they tweeted dialogue from the iconic movie. Chase Briscoe’s post to Ryan Preece: “Hey @RyanPreece_, I think your house is haunted…hey, one more thing when you have the stereo on at the same time as the TV how do you control the volume on the TV?” received a playful comeback from Preece, “Why would you want to listen to the TV with the stereo on?,” setting the stage for Briscoe’s another witty retort, “Cause I like to party.”

This spirited banter, both on Twitter and in interviews, highlights their bubbling anticipation and joie de vivre as they gear up for the Talladega showdown, ready to blaze a trail in their brilliantly bedecked vehicles.

Watch This Story: Kevin Harvick Blasts Tony Stewart in Five Words for Spoiling His Last Race at Bristol

Both Ford Mustangs buzzing with anticipation to flaunt the fresh paint schemes

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Securing sponsorships from such illustrious brands is undeniably a crowning achievement for any driver in NASCAR. But to be backed by brands that have shared the silver screen lights up a different spark of exhilaration. This thrill resonated clearly in the voices of both Preece and Briscoe, who boldly conveyed their enthusiasm during the announcement.

As per nbc26.com, evoking memories of the much-loved movie Talladega Nights, Preece remarked, “Talladega Nights is one movie that most people have seen and laughed with, and these really cool paint schemes will bring back those memories. The movie remains relevant after all these years, and there’s no better track than Talladega to work with your teammates. We’re going to have a lot of fun this weekend, and I hope we get the No. 41 Wonder Bread Ford Mustang in victory lane.”

Read More: Despite Early Betrayal, Tony Stewart Enthralls Fans With Real-Life Talladega Nights Reenactment

Chase Briscoe, whose vehicle once bore the Old Spice emblem when manned by Stewart-Haas co-owner Tony Stewart, also shared his fondness for Talladega Nights, calling it his film of choice. The No. 14 Ford Mustang driver expressed his heartfelt gratitude to Old Spice, saying, “I’m really glad that Old Spice was on board to come back to Stewart-Haas Racing. We couldn’t do this Talladega Nights deal without them, and as a Tony Stewart fan who has gone on to drive his car, it’s really special to be the one to bring it back for all the fans.”