The price of the NASCAR Cup Series charter is going to plummet with reports of Stewart Haas Racing deciding to put all four of its charters on sale. However, Tony Stewart and Gene Haas won’t be able to make a lucrative return on their investment, as the values of the charters have depreciated in a span of just a year.

Multiple factors could contribute to the decline in the value of the charters. One of the big factors right now seems to be the deadlock situation between NASCAR and the team over a new charter agreement. With no clear roadmap for the future of charters, no one would be interested in spending bucketloads of cash. On the other hand, SHR’s performance on the track hasn’t exactly been eye-pleasing for any investors to take over their failed racing operations.

Perhaps they could have leveraged the situation in the last two years, when charter prices were soaring. This is what Large and Spider from Barstool Sports mentioned during the Rubbin’s Racing show on the YouTube channel.

Tony Stewart finds himself in a tough spot with the charter sale of his SHR team

Both BJ McLeod and Live Fast Motorsports sold their charters for a reported price of $40 million to Spire Motorsports. However, despite the offering of multiple charters by SHR in 2024, there are very few takers, and that could further drive down the value of these charters.

Referencing’s smart business move in turning a $30 million profit with the sale of the charter last year, Michael McCarthy, aka “Large,” explained, “It says now that if they tried to do what BJ McLeod did last year for $40 million but sell a basket of four of them, that will probably bring the price down. Because there’s not a lot of people out there who could pay a 160 million up for it, it may bring the price of these seats, charters down and that’s not good for NASCAR people who own these charters.” 

McCarthy even heaped praise on McLeod, who now seems to enjoy his racing with a smart business decision. “BJ McLeod looks like Warren Buffett now. If he got $40 million for his charter last year (…)  He’s potentially going to get double what Stewart Haas is looking to sell a charter for, just a year or so before. So BJ McLeod looks like Warren Buffett, despite not appearing so at surface level.”

Even at a discounted rate, it will be hard for Tony Stewart and SHR to offload the charters. However, on the flip side, some potential candidates won’t miss out on an opportunity to expand their Cup racing operations.

Front Row Motorsports and Trackhouse Racing, potential teams to buy SHR charters

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According to a report by Jordan Bianchi from Athletic, FRM is one of the front runners to grab a charter to expand its racing portfolio. They currently field two full-time entries, #34 with Michael McDowell and #38 with Todd Gilliland. Jerry Freeze, general manager at FRM, spilled the beans on their potential future plans, stating, “I think we’re always looking to expand, to be honest with you, and I think this year there’s a lot of chatter about that.”

Not only that, Trackhouse Racing is another team that is looking to add one more full-time team to its roster. Zane Smith, who is out on loan at Spire, will be returning to the team next year. Moreover, they also have Shane van Gisbergen in the mix, who has expressed his desire to run full-time in a Cup seat. So, you see, the only way Trackhouse can provide seat time to these drivers is with the addition of a charter.

Keep an eye out for 23XI Racing and Legacy Motor Club, as they could also make their move by getting charters at discounted rates from SHR.