“The Team Model Is Very Dependent on Sponsorship” – NASCAR President Steve Phelps on Trying to Rope In Broadcast as Part of NASCAR’s Deal

NASCAR may have entered a new era with the Next Gen cars, but it is still eyeing the future. This time around, the sport is focusing on the subject of broadcasting in the United States. The subject crops up largely on the back of this year’s Daytona 500 pulling in some incredible numbers.

President Steve Phelps said, “Our sport is very important to make sure. that we have significant eyeballs. The team model is very dependent on sponsorship. So we need to make sure that whatever partner we would go to or stay with, there wasn’t any foreshadowing there. We need to make sure that over the years, an important part of what that will be.”

What does this mean for NASCAR in the long run?

Recently, the sport penned an international broadcast rights agreement with Fox Sports Mexico. This deal ensured that Latin America has access to NASCAR races, which will be great news for Daniel Suarez. As it turns out, this deal runs through 2024 and includes all three national series. Also included in the package are the NASCAR Mexico Series, IMSA WeatherTech Sports Car Championship, Michelin Pilot Challenge, and American Flat Track.

NASCAR has an outreach in over 190 countries and territories. This includes broadcasting races in over 25 languages and spreading over 600 million households. According to reports, the live telecast is available in countries like China, Brazil, Russia, Canada, Mexico, the United Kingdom, Germany, France, Italy, and Spain.

This year, the season is just starting to become exciting. With the drivers still steadily figuring out the Next Gen cars, fans in the United States and global audiences will hopefully be treated to unpredictable races. At last weekend’s Daytona 500, Austin Cindric drew first blood with his maiden Cup Series win. If this is the kind of action that NASCAR is promising, then everyone will certainly get their money’s worth.

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