“This Is Not Like Kyle [Busch] at All”: When M&M Had to Kidnap JGR’s Icon for One of the Wildest Commercials Ever

Of all the unbelievable things that have happened throughout Kyle Busch’s career, being kidnapped by a couple of M&M’s is still the craziest. Was it the mistake of his security or the culprits were just too clever? We might never get an answer to that but the idea of the two-time Cup Series champion being kidnapped is still hysterical.

Busch was partners with M&M for over 15 years and they did a whole lot of fun commercials and campaigns. The contract finally ended last season when Busch decided to move to Richard Childress Racing. However, Busch still considers M&M/Mars Inc. to be like his family and their friendship will presumably last a lifetime.

The abduction of The Candy Man

Kyle Busch, a.k.a the Candy Man due to his love for candies and his association with Mars Inc., did several commercials and advertising campaigns with M&M/Mars Inc. However, the funniest commercial to date has to be when a couple of M&M’s abducted Busch and made their way to the track in his car.

The commercial began with Busch’s car weaving on the straight and other drivers avoiding him. The commentators are left in shock due to his dangerous style of driving. Meanwhile, Busch’s car went straight into the wall and then he started driving in reverse in the middle of the track. Finally, the two-time world champion started doing doughnuts on the side of the track. The commentators can’t believe what they are watching, and said, “Okay! That is Bad Bad driving. This is not like Kyle at all.”

However, from a glimpse inside the car, one could see two M&M’s struggling to drive the car. Then, the shot cuts to a tied-up Kyle Busch left in the garage with no one to help him.

This was by far one of the funniest commercials that Busch has starred in association with M&M. Even though Busch is not in partnership with Mars Inc. anymore, their good old antics are still tickling the funny bones of NASCAR fans.

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Kyle Busch won 55 races and two Cup Series championships with Joe Gibbs Racing & Mars Inc. Busch mentioned the great friendships that he had formed with the people at Mars Inc in the 15 years. In an interview after announcing his move to RCR, Busch said, “One of the great things I love about NASCAR is the opportunity to build meaningful relationships. Mars has been a tremendous example of that. We have experienced so much together over the past 15 years, including two Cup Series championships.”

He added, “During this time, Mars Associates have been like family to myself, Samantha, and Brexton. In particular, my friendship with the Mars Family will be something that will last a lifetime.”

The association between Busch and M&M was one of the most loved ones on the NASCAR field. Fans have always cherished their partnership and the initiatives that it brought. This resurfaced blast from the past says it all!

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