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The year 2023 marks 75 years of NASCAR’s glorious journey in the world of motorsports. But what initially had started as an escape route for bootleggers gradually took the shape of stock car racing which began on the beaches of Daytona and through the hands of Bill France.  

The journey so far has been a long one and has kept pace with the changing times. But one thing that has remained constant in the dynamics of time is the sports relationship with the nation’s military and its love for its motherland. It won’t be an exaggeration to say NASCAR is perhaps one of the most patriotic sports that one can ever come across.

And matching the steps of patriotism, Richard Childress Racing is also set to pay homage to the brave hearts of the nation at the Illana Motor Speedway.

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Richard Childress Racing is set to honor the U.S war veterans after unveiling its new car livery

A race begins with the American National Anthem along with providing a tribute to the brave hearts who have lost their lives while protecting their motherland. Apart from the invocation, the pre-race pageantries also include military flyovers, especially during races at Daytona and Memorial Day races at Charlotte Motor Speedway.

It is hard to imagine NASCAR without invoking its nationalistic fervor during the race weekends. Owing to the same fact, Richard Childress Racing unveiled its new car livery for No. 3 Austin Dillon’s car. The car will don a camouflage look with the names of military veterans during the Flag Day race. 

During the unveiling process in front of the media, the team announced the details along with showcasing the new look of the car. WFMY media outlet released the facts, “Richard Childress Racing is out honoring veterans this Flag Day. This morning they unveiled the new design on the #3 car a record 2131 U.S Military veterans and active duty military members will ride the driver Austin Dillon at the Ilana Motor Speedway on July 9.”

In the press conference, the driver of No.3 expressed, “It definitely spider webs and you can see the emotion from the people getting to see their family member’s names on the car, someone they were close to and to be able to honor them and remember them it’s really special.”

The President of Richard Childress Racing, Torrey Galida also stated, “It’s really a great feeling when how excited people get when they see their name on the car. I have worked in the sport for 18 years and how sort of take it for granted and all the paint schemes that you see and there’s the driver’s name obviously on the car every week, but when you see your own name on the car, it’s really a cool experience. And then to be able to recognize family members is also really cool.”

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The media hosts show their approval of Richard Childress Racing’s initiative

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This initiative marks the 9th year of collaboration of RCR with DOW, which began back in 2015, by honoring 350 war veterans, and gradually the number has gone up with the present number being 2131.

The hosts of the newsroom showed their appreciation for the initiative undertaken by the team. Host Luke Lyddon exclaimed the fact, “It’s something so easy for Richard Childress Racing or for anybody else to do is to put a little tiny name on a car. But the impact it has on these families, especially knowing how much their loved one went through when their military career and that kind, that stays with you forever.”

There is no denying that these initiatives also help in gaining more viewers. Or as one of the hosts puts it, “And the iconic #3 car, that’s a double whammy there for them. But you are right the families, especially NASCAR fans that are families of these veterans, just really appreciate this. I love they have been doing this for 9 years, I hope they never stop. It means a lot to these families and it means a lot to the sport because it also draws in some people to watch this, because they want to see this.”

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These instances prove that at the core of NASCAR lies the true essence and its identity as an American sport. It is well assimilated into the culture of the sport as recently evidenced by the likes of RCR.

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