Sponsorship deals are as crucial for the teams as they are for the drivers. These partnerships not only provide financial support but also play a significant role in branding and exposure.
One of the biggest sponsors with a long-standing relationship with NASCAR is Anheuser-Busch (A-B), the beer giant with a net worth of a whopping $110 Billion. A-B has a long history of supporting drivers, events, and the sport itself. The rumors of a potential switch in loyalties have been confirmed now, as the beverage maker gave out a teaser on social media, leaving fans and industry insiders buzzing with speculation.
$110-Billion sponsor teases new sponsorship deal
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The latest teaser that sparked these speculations came from Busch Beer, one of NASCAR’s premier partners. In a tweet, Busch Beer hinted at some significant news rolling in soon. With the tweet reading, “We’ve got some big news rolling in tomorrow 🍉,” fans were quick to speculate on the potential implications for the future of the sponsorship that belonged to Stewart Haas Racing‘s Kevin Harvick.
We've got big news rolling in tomorrow 🍉 pic.twitter.com/i3NQnbryUa
— Busch Beer (@BuschBeer) July 10, 2023
According to sources familiar with the matter, Anheuser-Busch had been engaged in conversations with NASCAR teams about its plans for next year, especially after Kevin Harvick’s impending retirement. Harvick, a seasoned driver, is set to join the Fox Sports broadcast booth full-time after this season, leaving his current team, Stewart-Haas Racing (SHR), and its sponsors pondering their future strategies related to the No. 4 Ford he drives.
Insiders close to the situation had already identified Trackhouse Racing and its star driver Ross Chastain as the likely favourites to partner with A-B next year. Sources suggested that both parties have been engaged in deep discussions, making Trackhouse Racing and Chastain a potential landing spot for the brewing giant’s business.
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Fans go wild after watching A-B’s teaser for a sponsorship deal with Ross Chastain
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The news of a possible sponsorship with Ross Chastain has ignited a range of reactions from fans. One fan humorously commented, “It would be funny if it’s not a Ross Chastain announcement. Instead, it’s a watermelon flavor beer for next year’s fruit flavor beer replacing peach.” Another fan expressed mixed emotions, saying, “I am a little sad to see SHR lose them as a sponsor, BUT I can’t wait to see the absolute banger paint schemes Trackhouse produces.”
Watermelon flavored Busch can’t wait 😜 oh and Ross new sponser lol
— Christopher (@MrRageOfficiall) July 11, 2023
The timing of this news also raised eyebrows, with a fan remarking, “Probably not the news SHR wanted to hear on the date of their 15th anniversary.”
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Some fans also mocked the brand mentioning that Kyle Busch would have been a better choice for the organization and sponsorship.
Should have been @KyleBusch 🤦🏽♂️
— Sam hall (@samh8876) July 10, 2023
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As the NASCAR community eagerly awaits an official announcement from Anheuser-Busch, the potential switch in sponsorships adds an exciting layer of speculation and anticipation to the evolving landscape of the sport
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