Ross Chastain Unveils New Look For 2024 Season With Kevin Harvick’s Estranged Sponsor Busch Light, Fans in Awe

Ross Chastain will be the new face of Busch Beer going into the 2024 NASCAR Cup season. The beer brand was known for associating with Kevin Harvick, who won the Cup title in 2014. However, every good thing must come to an end, and this was the case with Harvick’s partnership with Busch Beer. The NASCAR veteran announced before the start of the 2023 season that this would be his last season in the top flight, and so Busch was in search of a new face.

While there were multiple options for the beer brand to choose from, they went for Ross Chastain, who has grown to be one of the most improved drivers in NASCAR, and the 2022 season speaks volumes about his potential and rise in the series. Busch Beer sure found a gem in Chastain as their new face in NASCAR, and going by the threads and first looks of him in the new Busch skin. Trackhosue Racing’s No. 1 even shared the new look ahead of the Busch Light Clast at the Coliseum.

Ross Chastain feels at home in the new Busch Light outfit

While drivers are known for their speedy cars and their paint schemes, another element that sure draws the attention of supporters is the driver’s outfit. Not every sponsor can nail down a sick suit for their driver, but Busch Light has a reputation for standing out in this particular aspect. After sponsoring Kevin Harvick for seven long years, they have now found their new face in Ross Chastain.

The 31-year-old showcased his new suit featuring Busch Beer ahead of the Busch Light Clash 2024. Taking to X, he posted a few snapshots of the iconic suit. He wrote, “Breaking in the new @BuschBeer suit at media day 🍻” Chastain was excited as he posed in the iconic sky blue and white stripe suit. The entire face of the suit was covered in blue, with a partial portion reserved in white where the Busch Beer branding made its space.

The Busch Light branding also made its way to the sides of the suit, and that did look fresh. The attention to detail on the paint schemes and their combination with the branding sure was eye-pleasing. One thing that also grabbed eyeballs was the cool-looking shoes that just made the whole thing pop and make it look complete.

Read More: Will Ross Chastain Be Able to Get Over Rick Hendrick Warning & Be His Fearless Self Again in 2024?

Even NASCAR took notice of the new Busch Light driver and posted his snaps on X, giving their stamp of approval, “We’re digging the new threads @RossChastain.” However, as soon as the word spread, fans and the NASCAR community took notice of Ross Chastain in the Busch outfit, leaving them impressed.

Fans react to Chastain’s fresh look in the Busch Light firesuit

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NASCAR fans are not easily pleased; they are known to vent their frustration and call out errors when they see them. However, when they did stumble upon Ross Chastain’s fresh fit with his sponsor, Busch Light, they were just left in awe at how good the entire thing came out.

A user was quick to notice how sick the footwear went with the entire suit: “That shoe game tho😮‍… Gonna miss the IndyCar cuffed firesuit”

Summing up the sentiments of a majority of fans looking at the new outfit, a user penned out a rather unique appreciation sentence: “ts so cold bro 😭😭😭😭 this is GAS !”

While one Kevin Harvick fan sure did not like what he saw, he launched a rebuttal in the form of a meme. He shared a scene from Harry Potter where the statement read, “How dare you stand where he stood!”

This also encouraged some fans to ask when the Busch Light watermelon beer would drop. While adding to this, a fan shared that his family would have to buy more land to farm watermelon if they did announce the Busch watermelon light beer. “Your family gonna have to buy more land to expand the watermelon farm when they announce Busch Light Watermelon flavor.”

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With a new sponsor and a new firesuit in place, Ross Chastain will now look to scale and reach new heights with his team for the upcoming NASCAR Cup season.