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via Imago

via Imago

Ever since the speedway’s last Cup Series race in 1996, the racing community has been yearning for a NASCAR event on the iconic short track at North Wilkesboro, the same track Dale Earnhardt Jr, helped brought back to life. Hence, with the recent announcements from Trackhouse Racing and NASCAR, great Dale Jr fans are ecstatic to hear about the action returning to the 0.625-mile track along with popular NASCAR names!

Before the highly anticipated NASCAR All-star race this May, North Wilkesboro Speedway will host yet another fan-favorite event.

USA Today via Reuters

After his retirement from the sport in 2017, Dale Jr has been catching quite the eyeballs with his unique post-retirement ventures. For his latest expedition, the $400 Million worth former driver, along with his close circle including the Stewart-Haas Racing driver, Kevin Harvick, and former NASCAR driver, Jeff Burton, took over the million-dollar racing series, CARS Tour. With the prospect of popular drivers being in the mix, the expectations for fans are set high.

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With their team boss, Justin Marks also being part of the owner’s circle, Trackhouse Racing drivers Ross Chastain and his teammate, Daniel Suarez will also be part of the race CARS Tour Late Model Stock Car race on May 17. But there is a bit more than meets the eye. And Trackhouse Racing has a clever game plan in mind.

Dale Earnhardt Jr’s CARS Tour will feature Trackhouse Racing stars!

Ever since the team came out with the announcement, fans have gone bonkers. Both Chastain and the #99 driver will join the likes of Dale Jr, Chase Briscoe, and Kevin Harvick, who will also participate in the race along with other greats.

As per NASCAR.com, the #99 driver who has never been on the historic track said, “I have never been to North Wilkesboro nor really spent much time driving a late model.” Further, he added, “Every little bit helps. Plus, it is going to be a lot of fun going short-track racing. Getting familiar with the track will help our program a lot.”

Their participation in the CARS Tour race will get both drivers accustomed to the historic track which will further boost their chances of winning the million-dollar prize.

Taking things up a notch, Trackhouse Racing unveiled its new livery for the race. Jockey, the brand that was associated with the race team last year, has come out with a Made in America* Collection which the $99 car will promote.

READ MORE: Dale Earnhardt Jr Becomes the Ultimate Uncle as He Gives His Family a Heartwarming Easter Surprise

Chastain, who leads the points table in Cup Series. will pilot the No. 28 Chevrolet Camaro for Pinnacle Racing Group, with sponsorship from Ambetter Health. “They are paying one million dollars and giving out a beautiful trophy to win that race so we are going to do everything we have to do to prepare for that night,” said the #1 driver.

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What is the CARS Tour? Will it rival NASCAR?

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The league started off in 2014 featuring late-model stock cars and pro-late-model cars. Founded by Jack McNelly and Keeley Dubensky, the series still has the duo functioning as the brain while the ownership has been bought by Dale Jr and his circle, including Kevin Harvick, Jeff Burton, and founder/owner of Trackhouse Racing, Justin Marks.

Recently, NASCAR veteran and dirt racing expert, Kenny Wallace’s announcement of joining the series’ race on the 27th has caught fans’ attention. Despite the league being fairly new, it is certainly steadily increasing its audience day by day. While NASCAR seems to stray away from the traditional values that made it the giant, Dale Jr’s promotion brings the grass root nature of stock car racing in a short format.

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WATCH THIS STORY: Tony Stewart’s bombshell announcement puts him in hot water, requiring Dale Jr’s help to diffuse. 

Despite taking over the ownership, the group has only concentrated on promoting the series. Now with 4 ardent drivers joining the promotion, old-school fans are certainly in for a treat. Will it rival NASCAR? We still don’t know the answer, but the take here is, the majority of the fans that tune into such events also tend to be hardcore NASCAR fans. Now, with that being said, NASCAR still is the undisputed leader in stock car racing.