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Let’s talk about Roger Penske for a second. The man’s built a motorsport titan. His influence stretches far beyond NASCAR, what with him literally owning IndyCar, many teams in endurance racing, and even the worlds of logistics, automotive retail, and entertainment. For the uninitiated, Penske isn’t just a decent NASCAR racing team—it’s a global racing empire. So, when there’s movement at the top, you know it’s going to ripple through every corner of the operation.

And lately those ripples have turned into waves. A series of high-profile promotions, sabbaticals, and retirements have reshuffled the Penske deck, with long-standing pillars stepping into new roles or stepping back entirely. The biggest headline comes from Tim Cindric, a man who’s been one of the key architects of Penske’s success in the past 20 years, is stepping back. Stepping into his shoes is Doug Boles, a trusted confidant of Roger Penske for over a decade. But that’s just the tip of the iceberg.

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Tim Cindric Steps Back: The End of an Era

Let’s not beat around the bush—if you don’t know who he is – Tim Cindric is an unsung hero of one of the most iconic motorsport organizations on the planet. For 25 years, he’s been one of the main driving forces behind Team Penske’s racing operations, overseeing everything from NASCAR to IndyCar to endurance racing. Under his leadership, Penske racked up over 300 wins, 25 championships, and iconic victories like eight Indianapolis 500s and three Daytona 500s. But on January 31, Cindric dropped a bombshell: he was stepping back from his day-to-day role as president of Team Penske.

“I’ve lived my dream job for the past 25 years,” Cindric said. “But I need a change that gives me the flexibility I’m looking for at this stage of my career.” He’ll still be around, mind you—staying on as president of Penske’s IndyCar operations and overseeing the team’s racing archives. But his departure from the broader leadership role? That’s the end of an era, plain and simple.

Cindric’s decision potentially comes after a rocky 2023, which saw him caught up in the IndyCar push-to-pass scandal and suspended for two races. But let’s be real—his legacy is untouchable. He’s the guy who pulled the team out of a late-1990s slump and turned it into a powerhouse. And hey, his son, the funniest racer, Austin Cindric, is keeping the family name alive as a NASCAR Cup Series driver for Team Penske.

Tim Cindric’s future is about finding balance as he gets older. “I’m really appreciative that Roger and I could find a way to stay together,” he said. “I can continue working in the sport I fell in love with as a child.”

Meanwhile, just days after Cindric’s announcement, another seismic shift hit the Penske organization. Doug Boles, president of the Indianapolis Motor Speedway (IMS) since 2013, was named president of both IndyCar and IMS, replacing Jay Frye. Boles, a close confidant of Roger Penske for 12 years, is no stranger to high-pressure roles. Under his leadership, IMS sold out the 100th Indianapolis 500 in 2016—a historic milestone for the iconic race.

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“Racing is in my DNA,” Boles said. “No form of racing resonates more personally and strongly with me than the NTT IndyCar Series.” His promotion is seen as a smart move, unifying IndyCar and IMS under one leader with a clear vision.

Penske Entertainment President and CEO Mark Miles called Boles “the ideal choice to lead IndyCar and IMS as we enter a new era of opportunity and visibility.” With Boles at the helm, the organization is perfectly positioned to capitalize on the growing hype around IndyCar and the Indianapolis 500.

But Boles isn’t the only new face in the Penske leadership lineup.

A new guard: Promotions and fresh faces

Boles’ promotion is just one piece of the puzzle. Penske has also rolled out a series of other key appointments, signaling a broader restructuring aimed at future growth.

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  • Mark Sibla: Promoted to Senior Vice President of IndyCar Competition & Operations, Sibla brings decades of experience to the role. His promotion represents Penske’s high standards when it comes to staying razor-sharp on the track.
  • Kyle Novak: Named Vice President of Officiating and Race Control, Novak will tackle the tricky job of ensuring fair and consistent race officiating—a role that’s been under the microscope lately.
  • Alex Damron: Taking on the dual role of Chief Marketing Officer for IndyCar and Vice President of Corporate Communications for Penske Entertainment, Damron will be the guy boosting the series’ visibility and fan engagement.
  • Louis Kissinger: Promoted to General Manager of IMS Operations, Kissinger will make sure the Speedway keeps running like a well-oiled machine, both on and off the track.

These appointments are a clear sign of Penske’s forward-thinking approach, blending seasoned pros with fresh talent to steer the organization into a new era.

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The changes at Roger Penske’s team couldn’t come at a more pivotal moment. With NASCAR, IndyCar, and endurance racing all navigating shifts in technology, fan engagement, and competition, the organization is positioning itself to stay ahead of the curve.

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For Doug Boles and the new guard, the challenge is clear: build on Penske’s storied legacy while navigating the complexities of modern motorsport. Let us know what you think about these moves and whether this will further help grow the legendary dynasty that is Penske Motorsports.

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