Richard Childress Reveals the Real Reason Behind RCR-Campers Inn RV Associate Sponsor Deal: “Their Business Aligns Well With…NASCAR Fans”

Richard Childress Racing is ready for the 2024 NASCAR season. The 2024 silly season was filled with sponsorship announcements for the team. Major partners like Lucas Oil, Cheddar’s Scratch Kitchen, and 3Chi have returned, and the backing looks vital for the new season. The most recent company to join RCR’s ranks is the growing RV dealership group, Campers Inn RV.

The Richard Childress-owned outfit announced the deal yesterday, with further details remaining to be revealed. The agreement will see Campers Inn RV as an associate sponsor for multiple years. Following the declaration of the good news, Mr Childress expressed his joy at striking the deal as he iterated his vision of resonating with the fans and widening its base. He mentioned how the sponsorship is perfectly aligned with a popular culture among NASCAR fans.

Richard Childress and Campers Inn RV complement each other when it comes to a future vision

As Campers Inn RV is set to become the official RV partner for the RCR, team owner Richard Childress saw a massive value in the deal that goes beyond money. With NASCAR fans visiting various Cup series venues throughout the entire schedule in their own RVs, it was the perfect opportunity to capitalize on a deal that hits close to the culture around the sport.

The company in question also boasts being the fastest growing RV dealership groups in the country with 36 branches in 19 states across the US. With such an impressive resume, Richard Childress couldn’t be happier and expressed his expectations of the agreement, saying, “We have gotten to know the leadership team at Campers Inn RV over the last year, and they are a great group of people.”

“Everyone at Campers Inn RV is family-oriented and customer-focused. Their business aligns well with the many NASCAR fans who bring their campers to races throughout the country. We’re proud to represent the company and their dealers across the country,” the team owner added.

The agreement will benefit both parties as Richard Childress Racing are one of the most historic teams in NASCAR and the growth of Campers Inn RV will coincide with the team’s goals. Jeff Hirsch, the CEO of Campers Inn, was also delighted to partner with the iconic team as he said,

“Richard Childress Racing shares our values and goals of delivering best-in-class performance and quality. RCR is synonymous with success in motorsports, and we couldn’t be more pleased to forge a relationship with such an iconic race team. We’re looking forward to a successful partnership on and off the track.”

Having bolstered its sponsor arsenal, Richard Childress will hope to see a season where its drivers challenge for the championship in the national competitions.

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RCR has the talent, now all it needs is results

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Richard Childress Racing was one of the most busy teams in the off-season. After an infighting in the Xfinity Series program where Austin Hill and Sheldon Creed had difficulty getting together, Mr Childress allowed the dust to settle and brought another exciting talent. In October last year, RCR announced the signing of young prodigy Jesse Love to replace Creed in the #2 Chevrolet.

Being the youngest champion in NASCAR history, the hype around Jesse Love’s potential is justified, and Richard Childress Racing wants to tap it. With serious title contender Austin Hill proving his prowess, Love’s addition makes the team an instant title challenger. As for the team’s status in the Cup Series, Kyle Busch’s debut year was like a breath of fresh air.

While Austin Dillon failed to bring his best onto the track, Busch showed his talents well and won 3 races, moving to the playoffs. However, the race victories didn’t pay off in the end as loss of form and faulty equipment were significant reasons for a slump later in the season. Having said that, with so much talent in the team, one cannot help but expect Richard Childress and Co to steal the headlines often in 2024.

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Will RCR be able to bounce back to a phenomenal form? Let us know what you think!